New "Fannie May Free Chocolate Ferry" Offers Holiday Shoppers

Media Contact:

Erick Laseca

Burson-Marsteller

312-596-3404

Erick.Laseca@bm.com

CHICAGO - November 2007 - Holiday shoppers taking Metra trains downtown have a delicious new way to get from Chicago's two largest rail stations to Michigan Avenue-- all while enjoying the convenience of a boat ride on the Chicago River compliments of Fannie May (www.fanniemay.com).

The Fannie May Free Chocolate Ferry will provide a complimentary ride - and free Fannie May chocolate samples - to passengers on the Chicago Water Taxi between Madison Street and Michigan Avenue on weekends from Nov. 17 through Dec. 23. Additional service will be offered on Friday, Nov. 23, the day after Thanksgiving.

In addition to the free ride and the complimentary chocolate samples on board, passengers will receive a coupon for a free cup of Fannie May Hot Chocolate, redeemable at the Fannie May flagship store at Michigan Avenue and Wacker Drive.

"Shopping downtown, along Michigan Avenue, during the holidays is a magical experience, but commuting from the suburbs can be stressful. By offering the Fannie May Free Chocolate Ferry, we hope to ease at least one stressor of the holiday season. Passengers will enjoy views along the Chicago River while nibbling on free chocolate," said David Taiclet, CEO of Fannie May Confections, Inc. "Just like Fannie May chocolates are part of Chicago holiday traditions, we hope the Fannie May Free Chocolate Ferry can become another local tradition for years to come."

The Chicago Water Taxi dock at the northwest corner of the Madison Street bridge is just steps from the Ogilvy Transportation Center (formerly Northwestern Station) and the north concourse of Union Station. The Michigan Avenue dock is northwest of the Michigan Avenue bridge, between the Wrigley Building and the new Trump International Hotel & Tower Chicago. From there it's a quick walk across the bridge to the flagship Fannie May store at Michigan Avenue and Wacker Drive.

Weekend service runs about every 25 minutes, from 10 a.m. to 6:25 p.m. on Saturdays and 10:35 a.m. to 5:12 p.m. on Sundays. Complete schedule information is available at www.chicagowatertaxi.com or by calling (312) 337-1446. The Chicago Water Taxi features a heated, enclosed cabin to keep passengers warm during holiday trips.

Metra train schedules can be found at www.metrarail.com.

A complete list of retail locations selling Fannie May, as well as online ordering information, can be found online at www.fanniemay.com.

About Fannie May Confections Brands, Inc.

Founded in Chicago in 1920 by H. Teller Archibald, Fannie May Confections is a multi-branded retailer, wholesaler and manufacturer of premium confection products. Fannie May, a Chicago icon, operates more than 60 retail outlets in four Midwestern states - Illinois, Indiana, Michigan and Wisconsin. Fannie May offers a broad assortment of premium chocolate confections and food gifts, including the best-selling Trinidads^®, Mint Meltaways^®, Pixies^® and other custom confection assortments. Fannie May Confections Brands^® products can be found at www.fanniemay.com and www.harrylondon.com and these fine confections can be found at other fine retailers across the Midwest and the United States. Fannie May prides itself on delivering some of the finest quality confections available anywhere in the world.

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