Here are a few facts that people in the wedding industry may not want to disclose to you. First, weddings are huge for the U.S. economy, there are some 2.4 million weddings performed annually in the United States. Most often couples tend to select weekends for their wedding dates, totaling some 44,230 weddings happening every single weekend! Now that totals a lot of I dos and great opportunities for those getting married to receive publicity. By the way, the wedding industry produces $50 billion dollars yearly for the U.S. economy. As much as $72 billion dollars are spent on the big day year round.
How to make the most of wedding day press publicity?
1. Engagement Announcement Publicity
Couples have the golden opportunity to receive free publicity in the press surrounding their wedding day. Start researching media publications to submit your engagement announcement to. Keep in mind that generally many publications will not charge a fee to accept and publish engagement announcements. However, not all publications will always accept every announcement.
A wedding press coordinator often has media experience and relationships that will help increase chances of engagement announcements making it into major publications. Capturing the attention of retailers that may be interested in offering perks for locations, bookings, discounts, vacations, food, entertainment, you name it!
2. Announcement Publicity Tour
There are many publications that would be interested in covering a story about your big day. Identify local, national, and even global media publications who would likely be interested in covering a story about you. This type of media exposure increases interviews, guest appearances, marketing partnerships, etc.
3. Relationship Marketing Publicity
If you work for a large corporation or even a small company see if you can encourage a marketing opportunity partnership in return for sponsorship. This will increase brand exposure for your company and help you with expenses and costs. Consider incorporating this approach into your budgeting concept, having a large wedding can give you a lot of leverage here. However, you can still get sponsorship with an average size wedding as well.
4. Wedding Press Kit Promotions
Prepare a profile that tells your love story to the world. The press kit includes key facts that are necessary for the press concerning engagement details, history, locations, dates, etc. This serves as a press media kit which is often needed when pitching stories to the press.
5. Start A Wedding Blog
Keep everyone updated about happenings surrounding your special day. A blog is a great way to stay in touch with family, friends, as well as the media.
6. Add Video Publicity
Videos offer a solution to create exposure profiling real life events surrounding your special day. This again, presents marketing opportunity partnerships for sponsorships. Using websites like YouTube can offer mass exposure for your videos.
Today for a traditional style wedding the average couple will spend somewhere around $27,852. There are around $19 billion dollars spent on buying presents for wedding gift registries. Creating a little buzz surrounding your wedding day could help you with your trip down the altar.
To learn more about starting a career as a wedding press coordinator please visit http://www.weddingdaypress.com .
Published by CR Cataunya Ransom
CR "Cataunya" Ransom is the Co-founder and Chief Marketing Officer of Mosnar Communications, Inc. in metro Atlanta, Georgia. CR consults clients and speaks to audiences relating to global marketing and pu... View profile
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