Consumers are so used to online advertisements that many companies spent a considerable amount of time trying to work there way around advertisement blindness. Just look at how often you click on ads that float around on the internet. My guess is that on an average day you might click on one. The answer from the advertising community has been to make the ads more annoying and irritating than ever before. Through the use of brightly colored ads, flashing lights, and even the most horrible, sounds, advertisers have effectively ruined a great deal many websites. Bloggers however are different. Bloggers will build a relationship with their readers through years of delivering highly valued content to their readership. They are almost equivalent to having a mini celebrity in your niche. These people trust their favorite blogger and will probably support any product brought forth by the blogger.
The best way to do a niche blog advertisement is openly. Approach the blogger about making a review of your product. You will often have to supply a sample of your product although they may want cold hard cash for the review though. Don't say anything about the review having to look positive. The blogger should review the product in their natural voice and tone. The blogger will create a post that will look like any other of their posts. If the blogger seems coerced into writing a good review, the readership will be able to tell and it will make you and the blogger look very sad indeed. Let the blogger have his/her say and let the product shine.Source: http://adverlab.blogspot.com/ , Ad Labs
Published by Jim Posey
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1 Comments
Post a CommentLiked this one, very true about the niche advertising with Bloggers.