Nikki Beach Announces the Opening of Its First Boutique Bungalow Resort in Koh Samui, Thailand

MIAMI, FL (December 6th, 2009) - Nikki Beach, the world's leading luxury entertainment and lifestyle group, today announced the opening of their Koh Samui Bungalow Resort just in time to ring in the new year, placing Thailand at the top of the 2010 global jet-set radar.

Located off Thailand's east coast, Koh Samui, Thailand's third largest island best known for its white sandy beaches and coral reefs is now home to Nikki Beach's first boutique bungalow resort property. A one of a kind 5-star entertainment resorts, Nikki Beach Bungalow Resort Koh Samui will offer 16 private 63 square meter beach bungalows with floor to ceiling windows boasting views of the Gulf of Thailand and an intimate private beach. Guests will enjoy the luxury of king size beds, 42 inch LCD television screens, an in room iPod media center pre-loaded with complimentary playlists from Nikki Beach Music, free wireless internet throughout the property, his and her sinks, his and her closets, a large private veranda, and full service in-room dining. Now Excepting reservations for December 23^rd 2009.

Set adjacent to the recently opened Nikki Beach Club, featuring an infinity edge pool, lounge chairs and day beds, open daily for lunch designed by Chef Brian Molloy and a poolside DJ. Daily sunset parties with live entertainment and Nikki's signature "Amazing Sundays" brunch buffet, vacationers will get the true Nikki Beach experience. All guests at the Nikki Beach Bungalow Resort will enjoy VIP services at Nikki Beach Club and priority seating for special events including New Years Eve, December 31^st, 2009.

Inspired by the desire to provide its jet-set clientele of A-list celebrities, international trendsetters, and global movers and shakers with an experience encompassing art, fashion, style, and music Nikki Beach has applied its unique beach club concept to redefine luxury travel with its expansion into the luxury boutique hotel and resort business. Leading global trendsetter and Nikki Beach owner Jack Penrod said, "Nikki Beach is more than just a brand - it is a lifestyle - and we want to apply this lifestyle to hotels, beach resorts, residences and beyond."

Nikki Beach has set the standard for experiential luxury in this new economic era where true luxury is no longer defined by monetary or material value but rather by an experience that cultivates pleasure and comfort providing an escape from the ordinary. With its breezy al fresco beds and dance-until-dawn attitude the Nikki Beach exclusive VIP experience is just that - a place where you can chill out or party out.

For more information on Nikki Beach Koh Samui Bungalow Resort and to make reservations please visit www.nikkibeachthailand.com.

About Nikki Beach (ww.nikkibeach.com)

In 1998, Nikki Beach introduced the world to the ultimate beach club concept bringing music, entertainment, fashion, dining and art, together. Over a decade later, Nikki Beach continues to make its mark in the world's hottest addresses and trendsetting locales, recently claiming the #1 spot in Travel Channel's World's Sexiest Beach Bars. The Nikki Beach concept has transcended its international venues and grown into a global lifestyle company: a clothing line, Endless Summers by Nikki Beach-which was launched at the 2009 Cannes Film Festival; Marketing and Public Relations Divisions; Global Sponsorships and Special Events; Nikki Beach Music; a VIP Membership card and concierge program; Nikki Style Magazine; and a Hotel and Resorts Division with several new locations to open starting in 2010.

The Nikki Beach lifestyle can now be experienced in nine different countries in thirteen cities: Miami Beach, Florida, USA; St.Tropez, France; Cannes Film Festival, France; St. Barth, French West Indies; Marbella, Spain; Cabo San Lucas, Mexico; New York City, New York, USA; Marrakech, Morocco; Koh Samui, Thailand; Panama City, Panama; Toronto Film Festival, Canada; Vilamoura, Portugal; Portimao, Portugal.

For more information on Nikki Beach Thailand, visit nikkibeachThailand.com.