NIKKI BEACH Proudly Announces the FIRST New York Time Square Ball Drop in South-East Asia

Thailand has a reputation as a party capital but tonight Nikki Beach Koh Samui will raise the bar, with their spectacular New Year's Eve Event.

Having acquired ALL champagne on the island of Koh Samui, and featuring performers from around the globe, guests will be greeted by elephants and monkeys and will be part of history for the dazzling FIRST OFFICIAL Time Square-style BALL DROP in South-East Asia.

Alongside a symphony of fireworks, Nikki Beach will set the night on fire with their unique and record-breaking ball drop at midnight bringing in 2010, accompanied with the ultimate soundtrack. Unmatched in its entertainment provision, guests will enjoy dance performances, drummers and world class DJ sets from DJ Moss (France), and resident DJ's, DJ RO-Z (USA) and Andy.V (UK).

For all those that cannot make it we will be posting the Ball Drop video on:

www.Nikkibeachthailand.com or www.Facebook.com/nikkibeach

With a sold-out venue and fully booked newly opened resort, there is little doubt that this will be the only place to be this New Year's Eve.

For those unable to join in the festivities or wanting to unwind on New Year's Day, come join us for our New Year's Day Recovery Pool Party where you can enjoy our exquisite brunch and lounge by the pool in idyllic surroundings, the ultimate way to start 2010.

For more information on Nikki Beach Koh Samui Bungalow Resort and to make reservations please visit www.nikkibeachthailand.com.

About Nikki Beach (www.nikkibeach.com)

In 1998, Nikki Beach introduced the world to the ultimate beach club concept bringing music, entertainment, fashion, dining and art, together. Over a decade later, Nikki Beach continues to make its mark in the world's hottest addresses and trendsetting locales, recently claiming the #1 spot in Travel Channel's World's Sexiest Beach Bars. The Nikki Beach concept has transcended its international venues and grown into a global lifestyle company: a clothing line, Endless Summers by Nikki Beach-which was launched at the 2009 Cannes Film Festival; Marketing and Public Relations Divisions; Global Sponsorships and Special Events; Nikki Beach Music; a VIP Membership card and concierge program; Nikki Style Magazine; and a Hotel and Resorts Division with several new locations to open starting in 2010.

The Nikki Beach lifestyle can now be experienced in nine different countries in thirteen cities: Miami Beach, Florida, USA; St.Tropez, France; Cannes Film Festival, France; St. Barth, French West Indies; Marbella, Spain; Cabo San Lucas, Mexico; New York City, New York, USA; Marrakech, Morocco; Koh Samui, Thailand; Panama City, Panama; Toronto Film Festival, Canada; Vilamoura, Portugal; Portimao, Portugal.

For more information on Nikki Beach Thailand, visit www.nikkibeachThailand.com.