Nikki Beach and Robbie Rivera Present 4th of July Party in Miami Beach

MIAMI BEACH, FLORIDA (June 2011): Nikki Beach Miami will be the ultimate destination over Independence Day weekend, featuring a thrilling, high-octane performance by internationally acclaimed DJ Robbie Rivera. Rivera performs annually at Nikki Beach, putting on his fabulous Juicy Beach party, during the Ultra Music Conference. He is now bringing his signature music styling to Nikki Beach on July 3, 2011, performing at Declaration Celebration: 18 hours of life, liberty and libations! Rivera will perform two special sets, one during the day and one at night. DJ Willie Morales and Miami DJs Felipe Kaval, Bruno Robles and Armand Pena will also be on hand performing pulse-pounding sets that will keep the crowd moving all day and long into the night.

Tickets are $20 and will grant you access to the party from 7:00 PM -- 5:00 AM. There is no charge for entry before 7:00 PM, doors open at 11:00 AM. Tickets can be purchased now at www.wanttickets.com. VIP Tables also available now by calling 305-538-1111 or email viptables.miami@nikkibeach.com. For more information about the event, please visit www.nikkibeachmiami.com.

About Nikki Beach

In 1998, Nikki Beach introduced the world to the ultimate beach club concept bringing together dining, fashion, art, music and entertainment. Over a decade later, Nikki Beach continues to make its mark in the world's hottest addresses and trendsetting locales, recently claiming the #1 spot in Travel Channel's World's Sexiest Beach Bars. The Nikki Beach concept has transcended its international venues and grown into a luxury global lifestyle company: Nikki Beach Lifestyle, launched at the Cannes Film Festival in 2009 with a clothing line, a sun care and fragrance line; Marketing and Public Relations Divisions; Global Sponsorships and Special Events; Nikki Beach Music label; a VIP membership card and concierge program; and a Hotel and Resorts Division with 10 new locations to begin opening in 2012.

Nikki Beach lifestyle can now be experienced in eleven cities, in nine different countries with more locations to come in the near future: Miami Beach, Florida, USA; St. Tropez, France; St. Barth, French West Indies; Marbella, Spain; Cabo San Lucas, Mexico; Marrakech, Morocco; Koh Samui, Thailand; Cabarete, Dominican Republic; Las Vegas, Nevada, USA; and also at the Cannes Film Festival, France and the Toronto International Film Festival, Canada. For more information on Nikki Beach, please visit www.nikkibeach.com.