Nikki Beach Sets Up on La Croisette at the Cannes Film Festival for the 9th Consecutive Year

CANNES, FRANCE, May 10 2011: Global luxury lifestyle brand Nikki Beach returns in grand fashion to the Cannes Film Festival for the ninth consecutive year with not one but two fabulous locations. The Cannes Film Festival runs from May 11 through May 22, 2011 and draws the elite among the French and International cinematic world from around the globe. Nikki Beach will heat up the beach at La Plage at Le Grand Hotel and presents the ultra exclusive, invitation-only lounge at La Terrasse on the rooftop of Palais Stephanie, JW Marriott. Both destinations are nestled in the heart of Boulevard de la Croisette, right in the midst of the Festival.

The Lounge at La Terrasse will be ideally located on the roof top terrace of the Palais Stephanie with a breathtaking view, tucked between the Palais des Festivals and the Carlton. It will be entirely reconstructed and fully decorated using black and white photographs signed by St©phane Kossman. A private elevator specially dedicated to the roof top will be at the disposal of its exclusive clientele. La Terrasse will be designed as a private club with private access especially reserved for the film industry elite and our partners. Maison Vend´me, the presenting partner at La Terrasse, will showcase its exclusive and contemporary Champagne, L.C. PRESTANCE. Each bottle, with its specific design, is finely dressed with a warm and silky material and reveals an exceptional Grand Cru, making this Champagne the first Haute Couture Champagne.

Nikki Beach at Le Grand Hotel will, as in the past, be the ultimate destination for the industry elite to unwind and let loose. Set up in the classic white d©cor like Nikki Beach St. Tropez, Nikki Beach Cannes will feature delicious cuisine, stellar European service and endless enjoyment during the sun-drenched days and sultry nights. Guests will sip bottomless crisp champagne, as presented by Piper Hiedsieck. Additional partners of Nikki Beach at the Cannes Film Festival include Grey Goose, Evian, Mouton Cadet, Campari, Ciribelli, Nikki Beach Beauty and Maybach as the official automobile sponsor of 2011.

New to the Nikki Beach presence in Cannes will be a luxury suite where guests will have the opportunity to discover new fashion lines, including elegant evening wear as well as casual chic daywear, and exquisite upscale jewelry. Ladies needing a fresh hair style can visit the beauty corner of the luxury suite for a touch up.

More details will be available at www.nikkibeachcannes.com or contact Cleo Vo-Dai for more information at cleo@nikkibeach.com.

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About Nikki Beach

In 1998, Nikki Beach introduced the world to the ultimate beach club concept bringing together dining, fashion, art, music and entertainment. Over a decade later, Nikki Beach continues to make its mark in the world's hottest addresses and trendsetting locales, recently claiming the #1 spot in Travel Channel's World's Sexiest Beach Bars. The Nikki Beach concept has transcended its international venues and grown into a luxury global lifestyle company: Nikki Beach Lifestyle, launched at the Cannes Film Festival in 2009 with a clothing line, a sun care and fragrance line; Marketing and Public Relations Divisions; Global Sponsorships and Special Events; Nikki Beach Music label; a VIP membership card and concierge program; and a Hotel and Resorts Division with 10 new locations to begin opening in 2012.

Nikki Beach lifestyle can now be experienced in eleven cities, in nine different countries with more locations to come in the near future: Miami Beach, Florida, USA; St. Tropez, France; St. Barth, French West Indies; Marbella, Spain; Cabo San Lucas, Mexico; Marrakech, Morocco; Koh Samui, Thailand; Cabarete, Dominican Republic; Las Vegas, Nevada, USA; and also at the Cannes Film Festival, France and the Toronto International Film Festival, Canada. For more information on Nikki Beach, please visit www.nikkibeach.com.