Nikki Beach Takes the Party to Ivy Andaz San Diego

Las Vegas (April 8, 2011) - Preceding its Memorial Day Weekend grand opening at Tropicana Las Vegas hotel resort & casino, Nikki Beach Las Vegas will take its legendary scene on the road in a series of pop-up touring parties with a stop at Ivy Nightclub at Andaz San Diego on Friday April 8, 2011.

The party starts at 9 p.m. with a hosted bar until 11 p.m. featuring DJ performances by Skam Artist Cheapshot, Ivy Nightclub Resident DJ Este, Ghetto House Radio's Kevin Brown, Nikki Beach Resident Roman Rosati, Slowhand and a live performances by The Girls of Lipstik, Inc.

to be held at popular venues in California, Arizona, Texas and internationally.

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The "Nikki Beach Las Vegas Grand Opening Touring Party" will serve as an amuse bouche, providing an introductory, and stimulating, taste of the newest Nikki Beach location. Each touring party will offer guests an intimate and personalized introduction to the Nikki Beach brand by showcasing the brand's iconic elements including Champagne and signature cocktails, immensely talented international DJs and entertainment that captures the imagination. Nikki Beach Las Vegas is launching its grand opening tour in San Diego followed by stops in Los Angeles, Arizona, Texas, Cabo San Lucas and the Cannes Film Festival.

Nikki Beach introduced the world to the ultimate beach club experience - a sophisticated blend of beautiful design, hot fashion, haute cuisine, exotic cocktails and sexy entertainment. Nikki Beach has transcended its international venues and developed into one of the most recognized global lifestyle brands.

About Nikki Beach | www.nikkibeach.com

In 1998, Nikki Beach introduced the world to the ultimate beach club concept bringing together dining, fashion, art, music and entertainment. Over a decade later, Nikki Beach continues to make its mark in the world's hottest addresses and trendsetting locales, recently claiming the #1 spot in Travel Channel's World's Sexiest Beach Bars. The Nikki Beach concept has transcended its international venues and grown into a luxury global lifestyle company: Nikki Beach Lifestyle, launched at the Cannes Film Festival in 2009 with a clothing line, a sun care and fragrance line; Marketing and Public Relations Divisions; Global Sponsorships and Special Events; Nikki Beach Music label; a VIP membership card and concierge program; and a Hotel and Resorts Division with 10 new locations to begin opening in 2012.

Nikki Beach lifestyle can now be experienced in eleven cities, in nine different countries with more locations to come in the near future: Miami Beach, Florida, USA; St. Tropez, France; St. Barth, French West Indies; Marbella, Spain; Cabo San Lucas, Mexico; Marrakech, Morocco; Koh Samui, Thailand; Cabarete, Dominican Republic; Las Vegas, Nevada, USA; and also at the Cannes Film Festival, France and the Toronto International Film Festival, Canada . For more information on Nikki Beach, please visit www.nikkibeach.com. For more information on Nikki Beach Las Vegas, please visit www.nikkibeachlasvegas.com.

About Tropicana Las Vegas | http://www.troplv.com

Tropicana Las Vegas is redefining the expectations of today's global travelers with a major transformation scheduled for completion in the spring of 2011. In addition to a vibrant and exciting motif with a South Beach, Miami rhythm and vibe, the transformation of the hotel resort & casino includes a fresh redesign of every hotel room and suite, the casino, the conference center and exhibition hall, several new restaurants, bars, a new poker room, a new race and sports book, and a new spa and fitness center. Entertainment at Tropicana Las Vegas includes Gladys Knight, the Brad Garrett Comedy Club, Recycled Percussion, and Nikki Beach - the ultimate nightclub and beach club experience.

Tropicana Las Vegas is not affiliated with any other property or brand.

For additional information on event reservations, hotel resort amenities, or available accommodations call 702-739-2222 or visit www.troplv.com. Stay up-to-date on the latest Tropicana Las Vegas happenings by finding us on Facebook (http://facebook.com/troplv) or follow us on Twitter (http://twitter.com/troplv).