Nikki Beach World Tour Kick Off Event in Singapore: Audi Fashion Festival at Attica

The globally renowned Nikki Beach brand will soon embark on its 2011 World Tour as it launches with an exclusive celebration at Attica/Attica Too nightclub in Clarke Quay Singapore. The glittering venue is pleased to open its doors to partner with the world-famous Nikki Beach brand with the Best Beach Resort in Thailand to celebrate the Official Opening Party of Audi Fashion Festival. The highly anticipated fete will occur on Friday, May 13^th and will be presented by the ultra-premium Belvedere Vodka. The evening will welcome the famous DJ Jojo Flores, who has gained fame as one of the world's most sought-after djs and a four-time recipient of New York City's prestigious Underground Archives "Best International DJ." Joining the festivities will be Nikki Beach's resident DJ, Andy Vier, together with Nikki Beach's celebrated Miami Energy Dancers. Alongside the industry's most iconic djs and sexy live entertainment will be live saxophone players, the fashion industry's most influential faces, and top talent - all playing host to the world's most coveted guest list of industry executives, celebrities, models, tastemakers, and key media figures .

The Third Annual Audi Fashion Festival (AFF) has become the premier event held during the Asia Fashion Exchange, which seeks to serve the long-term development of Singapore's fashion industry and has become one of the fashion industry's most influential and important gatherings. The Audi Fashion Festival (AFF) will roll out the red carpet with its 2011 theme "Driving Imagination" and is pleased to partner with Nikki Beach Thailand, which has become one of the most identifiable and sexiest lifestyle brands in the industry. The elite Audi and Belvedere brands, Nikki Beach's own iconic brand of decadence, and Asia's most famous fashion event will all converge to mark the inaugural arrival of the Nikki Beach World Tour in Singapore and present the year's most buzzed-about and fabulous event- with the world's glitterati all vying for entry.

Doors will open at 10:00pm on Friday, May 13^thand continues until late. Cover charge applies.

Venue: Attica / Attica Too, 3A River Valley Rd #01, 01-03 Clarke Quay Singapore 17902

For further information on Nikki Beach, please visit: www.nikkibeachthailand.com

About Nikki Beach

In 1998, Nikki Beach introduced the world to the ultimate beach club concept bringing dining, fashion, art, music and entertainment together. Over a decade later, Nikki Beach continues to make its mark in the world's hottest addresses and trendsetting locales, recently claiming the #1 spot in Travel Channel's World's Sexiest Beach Bars. The Nikki Beach concept has transcended its international venues and grown into a global lifestyle company: a clothing line, a sun care and fragrance line, Endless Summers by Nikki Beach-which was launched at the 2009 Cannes Film Festival; Marketing and Public Relations Divisions; Global Sponsorships and Special Events; Nikki Beach Music; Nikki Beach Beauty, a VIP Membership card and concierge program; and a Hotel and Resorts Division with 10 new locations to open starting in 2012.

The Nikki Beach lifestyle can now be experienced in eleven cities, in nine different countries with more locations to come in the near future: Miami Beach, Florida, USA; St. Tropez, France; Cannes, France; St. Barth, French West Indies; Marbella, Spain; Cabo San Lucas, Mexico; Marrakech, Morocco; Koh Samui, Thailand; Cabarete, Dominican Republic; Toronto; and soon Tropicana Las Vegas. For more information on Nikki Beach locations, please visit www.nikkibeach.com