Nissan Recalls 130,000 SUV's and Cars with Defective Ignition Systems
Nissan X-Trail and Terrano Being Recalled for Ignition Defects
Last year, I was again exposed to new car product lines, specifically the SUV types that included the X-Trail and the Terrano classes. Seeing them again, I was caught in a short discussion where most of the new owner claimed that these vehicles were already improved and had no issues. That was last year, but today is a different story.
Just some moments ago, I read this issue regarding an order by Nissan Motors to recall over 130,000 vehicles spread over North America and Asia regarding these two product lines due to a faulty ignition system. The recall order included another product line, the Maxima series. The ignition problem is concentrated only on models that used "intelligent keys" with integrated circuit chips insider where the owner or driver can open their car doors even if the keys are still inside their pockets by merely pressing the handle. The real problem lies in the actual ignition part of the key, a defect that has proven to be unsolved thus the need to recall the said vehicles.
Such a setback such as recalling products of any kind are subject to criticism and will surely create a severe blow to the brand building and marketing efforts of Nissan Motors. Already playing catch-up to the leaders that include Toyota, Honda and Mitsubishi, this is sure to dampen their spirits all the more. While not the entire company may feel the setback from this widening development, the product class may need to be recalled as well, and thought of strategically if Nissan is to continue building on this vehicle class as well.
Published by Brian Yalung
Armed with 10 years of work experience in and having my MBA Degree from one of the leading MBA Institutions in the country today, Ateneo Graduate School of Business. Combining my knowledge with technology I... View profile
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