Online brokerage accounts started with the first trade in 1983 when a dentist from Michigan made the first online trade with Trade*Plus, a company that eventually became E-Trade. When the competition for your business began to grow in the 1990s, many online brokerages lowered their rates to secure your business. They fought harder for business, and companies like Zecco.com, Bank of America and Wells Fargo began to offer commission-free trades. The no commisssion stock account free trades vary from 10 per month, 30 per month or your first 100 trades.
Free trades at Wells Fargo and Bank of America are available to those who meet certain requirements. Bank of America offers 30 free trades per month for those with a combined deposit account balance of $25,000. You can use 10 percent of your credit balance to make up the $25,000 with Wells Fargo for the first 100 free trades. Watch out, they do charge much higher for stocks under $1.00. If your balance drops, the cost of the trades skyrockets. Zecco requires a balance of $2500 per month for 10 free trades per month and charges a reasonable price for further trades.
You might see some Google ads on Zecco, one of the free trade sites. They derive some of their income from placing the ads on their website. They aren't plastered everywhere and the ads don't interfere with trading, so it's barely noticeable and does help defray the cost of free trades and lower cost trades after you use the free ones.
See if you get the highest interest rates on your cash on hand or your banking relationships. If you keep a lot of extra money in your brokerage account in a money market account, you might be losing more than you gain because of the lower interest. Also, check the interest on your bank accounts and loans that you use to maintain the relationship. If you pay higher interest on loans or receive lower interest on savings than you get elsewhere, you pay for the free trades and relationship. A 1 percent difference on the $25000 minimum is $250 per year. Once you use all the free trades, you pay two ways. One is in lower interest on your money and the other is for the trade. Calculate your average return and see if it pays to get a free trade.
The brokerage houses find other ways to make money on the accounts. Zecco offers free premium tools for the first two months and then if you want to continue with them, you pay a premium service. Make sure that the brokerage site that you select offers all the tools you need for trading, calculate them into your cost if you want to go for low cost stock trades or no cost stock trades..
Watch out for the transfer fees. If you find that you don't like the no-commission trading accounts, it costs you to move. There are fees for changing brokerage houses that vary, but often are around $50. Before you open the account, you need to check all the costs on the account and keep the thought of longevity in mind when you open it. Some companies charge semi annual fees if your account or relationship drops below a specific amount. An inactivity fee for many traders is important so don't overlook it if it's part of the no commission stock trading account. Look for a brokerage house that offers the most economical package for your trading style and don't be seduced by the word free.
Published by J P Whickson
I was financial planner, stockbroker and insurance representative from 1979 until my retirement in 2007. I taught school and remain permanently licensed, have modeled, and now write. I have several articles... View profile
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16 Comments
Post a CommentYes, there are some charges by buying direct. The advantages do include that you can purchase smaller amounts of stock. The disadvantages include the fact that the stock is neither bought or sold at the time you call the company, but at the end of the day. (I was a stock broker since 1979 until my retirement)
But do you know that you can be recorded on the company books and records and completely avoid brokers and commissions? There are hundreds of companies that offer this. The full list is available at www.directinvesting.com
Sogo trade is an awesome online broker! You can trade for $3.00 per trade with no minimums or hidden fees! After trading with sogo i wouldn't take my biz anywhere else.
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Great work!
Perfect work, nicely done :)
I am looking at the DJIA chart in your picture. That must have been from a long time ago, Mister. This thing has been a 45 degree downward sloping line into a line going straight down for a while and now back into a bit of a pop. Update your picture, Mister!
Great analysis.
We've lost so much in 401k, I don't even want to hear the word "stock"!
Excellent work and interesting reading.
Sorry it took me so long....working off a generator today until I have power once again! Yikes five days of reading to catch up on! I want to print this out when I have power again because I would like my husband to read it!