The commercial consists of a man sitting on a toilet seat eating his lunch in a bathroom stall. This man is listening to loud noises, flushing toilets, and other unpleasant noises. The man looks very uncomfortable in the bathroom stall. Fortunately for him the bathroom stall looks relatively clean, but we all know this isn't the norm.
The commercial ends with a very important statement, "You wouldn't eat here, so why should a baby?" It goes on to flash the caption stating that, "Breastfeeding in public is a mother's right."
According to the July 2007 update of the National Conference of State Legislature , "Thirty-nine states have laws with language specifically allowing women to breastfeed in any public or private location (Alabama, Alaska,Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Illinois, Indiana,Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Minnesota, Mississippi, Missouri, Montana, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma,Oregon, Pennsylvania, South Carolina, Utah, Tennessee, Texas, Vermont, and Wyoming). "
Unfortunately eleven states are missing from this list. The fact that breastfeeding in public isn't normalized and we need to have these laws in the first place is a little backwards. Think about it, according to the New York Times, "about 70 percent of mothers start breastfeeding immediately after birth, but less than 20 percent of those moms are breastfeeding exclusively six months later." Could the fact that Americans are so quick to sexualize the breast have something to do with mothers weaning prior to six months.
If you follow a feed on demand schedule that most breastfeeding professionals advocate, you will inevitably be in public when your child needs to nurse. You have a decision to make, do you nurse your child discretely where you are, or do you go to the bathroom and "hide."
It is a personal choice. A mother may not feel comfortable breastfeeding in public. What we need to do is ask ourselves why she feels that way. Breastfeeding is not a sexual act, but Americans look at anything to do with breasts as sexual. The sexualization of breasts is making women uncomfortable nursing in public. It makes them feel as though they need to hide when they are taking care of their child's most basic need.
If breastfeeding was seen as a normal everyday part of life, women would lose that sense of fear over breastfeeding in public. We in America, the land of the free, are a long way from this. We still have eleven states where breastfeeding in public is not even protected.
Babies were born to breastfeed, and we need to do what we can to support this.
Published by Robin Neorr
I'm a tree hugging stay at home mom with an extensive career in Advertising and Marketing that is on hiatus while I enjoy raising my two children. View profile
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10 Comments
Post a CommentWhy not just bottle it?
I think it is absolutely disgusting that anyone would have a problem with a baby nursing in public! With the damned boob fetishes and insane preoccupation with breasts you would think they would like it. Perverts! Great article
I never thought of it that way!
Woo! I don't understand why people think it's acceptable to ask a mother to nurse her baby in the bathroom. For one thing, I can't stand the thought of sitting on the toilet unless I'm actually using it -- it's not a chair, and it creeps me out to think of just sitting there. Secondly, they're frequently dirty, germy, and smelly -- and while it's true that the baby probably doesn't care, why should the mother have to endure that just to feed her child?
It is crazy that the general public has such issues with breastfeeding. All mothers who choose to breast feed their baby should be able to do it wherever they want. Great article
I say feed the baby. My sister nursed in public. She went into the bathroom to prepare, but then we walked around the store. You could hear something, but couldn't see anything.
You've got my support up to places where babies don't belong (i.e., restaurants, theaters, etc.). But that's got nothing to do with breastfeeding. I really don't understand why public breastfeeding is such a contentious issue... it's natural & generally discreet, & rarely is it unavoidable by those offended. Personally I find many public cell phone conversations infinitely more offensive...
Sounds like a great commercial to me. Let's hear it for the Aussies! :-)
Thanks, So glad to see so many people being supportive of breastfeeding moms. My goal is to see breastfeeding be the norm by the time my daughter has children.
That sounds like a very good commercial, and it makes a lot of sense. I've always wondered why babies and moms are banished to the bathrooms. Going to the bathroom and breastfeeding should never be compared or even mentioned together. It's definitely not the same. Sitting in a bathroom feeding a baby is gross to say the least. What really floors me is how people think the innocent act of breastfeeding is improper in public. Most women try to stay covered. What about all of the other things that are really improper? No one mentions those things. I won't even start on that. Great five-star article!