Official US Build Up of 'Harry Potter and the Deathly Hallows' Begins

The official build up to 'Harry Potter and the Deathly Hallows' has been launched in the United States today.

The US 'Harry Potter and the Deathly Hallows' build being run by the US publisher or the books, Scholastic, is being called "There Will Soon Be 7".

To celebrate the magic of this wonderful book series Scholastic are planning a massive build up, making it the biggest ever book launch in US history.

"There Will Soon Be 7" began today with a totally new look on the Scholastic Harry Potter website. The website now includes a bunch of new activities and Harry Potter related downloads.

The pre-launch build up will also include a series of questions, asked via the Scholastic Harry Potter website. There will be one question each week, making a total of seven questions before the book in finally released to the public on July 21. The first question is no up in video format on the website.

The first questions of the "There Will Soon Be 7" campaign asks fans one of the hottest Harry Potter fandom topics, "Who will live, who will die?" After the question fans will be given a list of Harry Potter characters and they will then be able to select the characters they think will live and die.

Other fun features have been included on the website that have been added as part of the 'Harry Potter and the Deathly Hallows" countdown. These fun features include tons of polls, the ability to send e-cards, write book reviews of all the Harry Potter books, printable bookmarks and poster. One new feature that is sure to be popular with Harry Potter fans is a way to get an up close and personal look at the artwork for the final book's cover. Fans will also be able to download an alert tool that will keep them right up to date with events and news in the days counting down to the release day.

There now are fewer than 100 days until the release of 'Harry Potter and the Deathly Hallows'. The final book of the Harry Potter series will gone on sale at midnight around the world on July 21.

In the US there will be a record breaking first print run of 12 million copies. All of the first print US copies will be printed on recycled paper. The book will also be printed on recycled paper in Canada and Europe.

One of the most anticipated events scheduled by Scholastic is the 'Harry Potter and the Deathly Hallows Knight Bus Tour.' This event will centre around a special bus that will travel to libraries around the United States with the final stop being in New York city on launch night. Fans will be able to make a video on board the bus of themselves talking about the Harry Potter books.

Sources
http://www.the-leaky-cauldron.org/#article:9710
http://www.associatedcontent.com/article/211543/harry_potter_and_the_deathly_hallows.html
http://www.associatedcontent.com/article/178724/harry_potter_final_book_to_have_huge.html