Oiling Up With Olive: A Whole New Look At CRISCO

Recently I worked on a demonstration which was part of a CRISCO â product launch. Scanning my instruction sheet, my eyes were drawn to the words "Good, Good For You, Pour it On."

At this point I'm thinking what in the world could be "sexy or good" about CRISCO â ? I mean, I've heard some "sex-y" stories about the varied uses of CRISCO â that I'd prefer to leave out for now. Anyhow, the image of CRISCO â as far as I was concerned is of that white lard type shortening that was a staple of by-gone kitchens. Some of us remember fried chicken, fish and pie crust recipes that beckoned the use this culinary staple and have grown to think was not in any bit healthy. So what could have possibly changed with CRISCO â ?

Well Ladies and Gentlemen, brace yourself because in our health and trans-fat conscious society, "The CRISCO â family has branched out !" The brand has managed to re-invent itself with imported olives from the Mediterranean, transformed into a new line of olive oils. The beautifully packaged bottles come in Light, Pure and Extra Virgin oils which the company boasts as a "healthy alternative to butter as part of a healthy diet. "

Speaking of healthy, I was amazed to learn about Americas' love affair with olive oil. As I began to offer samples to interested consumers, I started to receive home remedies and testimonies about the "God-like" healing powers of this golden "oil of olive." My offering of features and benefits to customers slowly became my own 5-hour education session. Consumers did not complain about the cost at $5-$10 per 17-34 ounce bottle because its uses seemed to be almost spiritual in its various uses.

Excited about my new found knowledge, I started to write down all the non-cooking and cooking applications for Olive Oil I had learned. And so, I offer you some of my favorites.

Top Ten Consumer Uses For Olive Oil:

Hot Oil Treatment for The Hair

Skin Moisturizer/Bath Oil

Wood Furniture Cleaner

As part of preparation of home-made soap

Take prior to bedtime to prevent colds and indigestion

Mix with sugar for a killer hand and face scrub

Diaper Rash Ointment

Preventing Bed Sores and maintaining circulation in bed-ridden patients

Incorporating on daily diet to lower cholesterol

Who would have thought CRISCO Olive Oils could have invoked such dialogue and learning. I guess they knew what they were doing when they chose a tagline like "Start Something Good." " Imported Olive Oil From A Familiar Face."

CRISCO â is a registered trademark of the JM Smucker Company, which has been based in Orville, Ohio for 108 years.