Old Spice's Enticing Ad Strategy

For months, Old Spice's creative advertisement featuring the fetching and incredibly charming Isaiah Mustafa took the advertising concept to new lengths as it quickly and effortlessly became a viral internet sensation nearly instantaneously. With the delightful easy going humor and lucid initial sex appeal, the Old Spice advertisement presented much more than the details and assets of their product, but a close and comfortable relationship with not only the debonair man in a bath towel, but with the multimillion dollar industry as well.

Recently, however, the Old Spice campaigning team has created yet another brilliant approach to the social media by furthering the personalized sensation to its entire audience, rather than to merely its customers. Old Spice has the rightful conception that its tremendous popularity with the advertisements has extended to more than the men who see the product as a basic sanitary necessity. In reality, the ad's target market has reached surprising lengths. While men see the familiarity and popularity of the product as an easy and comfortable choice, women see the ad as a sexy and playful reminder of the perfect man in association with the product. Many approach the ad with a more humorous image as thousands of "youtubers" have attempted to imitate the commercial. And with this comprehension, Old Spice has jumped on the opportunity to string along the successful advertisement through one of the Internets most popular and effective form of media, Youtube. Through various social networks, many were invited to ask the infamous character of the ad whichever question that they would like. From several of the these questions, the company derived short and extremely inexpensive skits to answer them.

What truly classifies this approach as brilliant is it's nearly subconscious impact on the audience. Though, the answers and response videos may not have been directed toward you or your questions exactly, the audience feels a level of personalization regardless of who had asked them, allowing an intuitive allurement. Thinking back to a mass of advertisements which persist to exist within our modernized and thriving advertising industry, the Old Spice commercial seems to be far ahead of the game. Many ad's continue to consist of a product name, the use of the product, and its description. They tend to push the product down the throats of their target audience and hope for the best. Take Dish network, for example. We have yet to see an advertisement for the satellite cable provider where they have done anything but state the company's superiority in comparison to most providers. Sure, the audience may finish watching the ad with a fairly extensive base of knowledge on the product, but the important factor in the technique of advertisement, a lasting impression and a comfortable relationship with its viewers, is nowhere to be found. Old Spice has used a mixture of humor, sex appeal, and personality to create a persuasive and informative advertisement which has proved to be more than effective and dominant in the majority of today's marketing strategies.