Online marketers have found that after buyers have already made a purchase, they are in fact excellent prospects to make other purchases in the near future. They have proven that they are "buyers" and not "tire-kickers," and they are obviously interested in the products you have to offer.
The challenge becomes, how do you get them to buy again? An increasingly prominent response is the one time offer (OTO), which is an offer that is seen once (and only once) by a prospective buyer. It is often implemented directly after the purchase of a digital product; rather than sending buyers immediately to the download page, they are instead redirected to a special OTO that expires as soon as the leave the page.
Though using a OTO is most common after a purchase, there are numerous useful applications for this technique. These include, but are certainly not limited to:
- Rather than having an annoying 404 error page appear when a page cannot be found, you can show your special OTO
- After visitors sign up for your newsletter, you can immediately share your incredible deal with them
- You can even show it to them on their way out... offer a special deal when they unsubscribe as well
- If you're giving away something for free, you can always put in a great OTO before sending the recipient to the download page
- A OTO doesn't have to come after anything... just send it right out to your subscribers, and emphasize that the offer is good for a strictly limited time
- You can even use OTOs if you're promoting affiliate products through search engines with special code
- Your ideas are the best... there are many unique applications of this concept, and you can test out new and unique methods!
The magic of the OTO is the sense of urgency that it instills in the potential customer. If the sales page has great copy and the deal really is too good to resist, then customers will sign up for it in droves.
Putting a OTO on your website doesn't have to be tough. You can find out how to do the coding yourself, but really the easiest option is to use non-technical options that are freely available.
One such option is One Time Offer Gold Mine, a new offering that specializes in exactly this kind of promotion. Sign-up is absolutely free, and you gain access to a simple code that you merely place on your website to begin offering sizzling OTOs.
With this free option now available, there really is no excuse not to start making use of this incredible sales technique. If even just a small percentage of prospects take advantage of the deal you are offering through One Time Offer Gold Mine, the return on investment is enormous, because no further advertising is necessary to reach that customer. Imagine the implications!
Published by B.D. McElroy
Brian D. McElroy is a world traveler and internet marketer currently residing in Santo Domingo, Dominican Republic. View profile
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