Online Trading Companies Are Cutting Fees

Also Check Out the New E*Trade Baby Ads

Pat Bartels
Last month Charles Schwab was the first online trading firm to cut fees in quite some time. They now charge $8.99 per trade. E*Trade today said that their maximum amount charged for online trades would go from $12.99 per trade down to $9.99 with larger volume traders still paying $7.99 per trade. E*Trade also announced that they were cutting other account fees. They will no longer charge an annual IRA account fee and a per trade commission fee on trades of shares over 2,000. It looks as if they are planning, in the second quarter, to remove all account fees. We'll have to see on that one.

There have been no other announcements made from any other online trading firms yet, but once it starts more than likely others will follow suit. Online trading is a highly competitive business. If you're an individual investor this is good news for you. Remember when trades were over $20.00 or when the only way you could invest was through full time brokers? Talk about high commissions.

Did you see the new E*Trade commercials on the Super Bowl last night? A lot of people love seeing the babies and don't get tired of seeing them. We all miss the original baby who it has been reported retired. Actually he got too old for the part.

The new ads are really cute. You can view all the ads on YouTube or at this link, E*Trade Baby Ads. Many of us don't care much about E*Trade, but a lot of people do enjoy their commercials. If you're looking for a good laugh you can view all the ads at the link just provided. Who can't enjoy a good laugh every now and then?

If you have time go to the ad site and take a look at the ads and then vote for your favorite one in the comments section. The first six on the list are the new ads. I'm having a hard time deciding which one I think is the funniest.

Sources:

http://www.thestreet.com/story/10676539/1/_msnh/etrade-financial-winners-and-losers.html?
https://us.etrade.com/e/t/jumppage/viewjumppage?PageName=etrade_super_tv_ads

Published by Pat Bartels

Previously employed in the Human Resources field, Pat enjoys traveling and tweaking computers when she is not writing articles for Associated Content and Factoidz. She is fascinated with personal finance, th...  View profile

5 Comments

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  • Amanda C. Strosahl2/9/2010

    Imagine being retired before you even start kindergarten.

  • John Myers2/8/2010

    Great to know!

  • Pat Bartels2/8/2010

    I don't take investing advice from babies either. I think they are pretty funny, though.

  • Mike Oberg2/8/2010

    I've used both Schwab and E*Trade for online investing. I only use Schwab now. I don't take investing advice from babies!

  • Michele Starkey2/8/2010

    I love the "E Trade" baby ads! Their PR folks are the best, cheers

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