Skinner also experimented on negative and positive reinforcement and learned that both would produce a new behavior. However, he found that punishment suppresses undesirable behavior but does not necessarily teach a better behavior.
Skinner also found that animals and humans have what he called Superstitious behavior. He found this by doing experiments on birds. He found that if he rewarded the birds with food they would repeat any behavior done just prior to the reward of food. Humans also have this superstition. For example… if you gamble the first time and win, say by putting money in a slot machine, you will be more likely to keep putting money in the slot machine even if you are losing. (Morris & Maisto 2005)
Reference
Morris C.G., Maisto A.A. (2005), Psychology: an introduction, Twelfth edition, Prentice-Hall, Copyright 2005 by Pearson Education
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