Panera Bread's New Donation-Based Cafe Opens in Dearborn, Michigan
Panera Cares Has a Menu That's Entirely Donation-based
At the new Panera Cares cafe, prices are donation-based meaning that there are only suggested costs for each meal and/or item on the menu.
Panera Bread is a restaurant chain that offers soups, salads, sandwiches, smoothies, coffee, tea, and baked goods among other items.
The company is known for using better-quality ingredients than most other cafe chains such as antibiotic-free chicken, chips made from natural ingredients including sunflower oil instead of genetically modified cottonseed or canola oil as most other chips are, and for serving apples as side items as opposed to french fries for example.
The new mandatory-cost-free donation-based Panera Cares cafe was opened in the Dearborn location because of its diverse population including many ethnic groups in the city from backgrounds ranging from Arab Americans to Armenians to African Americans, former Polish immigrant families and more. Dearborn has one of the most ethnically diverse communities in metro Detroit.
The metro Detroit area has also struggled financially in recent years and with a Detroit population caught in hard times just a few miles away, the new cafe could give residents a chance to enjoy a healthy meal that they wouldn't otherwise have the chance to eat due to money restrictions.
The new donation-based, mandatory-cost-free cafe was created due to the success of the St. Louis location at which as many as 20 percent of people paid above the suggested cost of each item to make up for those who received a meal below cost.
Published by Nick Meyer
I am a 26-year old writer trying to stay sharp and earn some side cash. My specialty is sports writing. I ve always had strong opinions but I ve become more humble over the years. I welcome freelance writ... View profile
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1 Comments
Post a CommentFinally!A company that is more interested in creating a community than creating a larger bottom line.I know that the marketing community will see this as a death to the store.I'm far from a Marketing Professional but I see this as the best marketing any company can do to get the community involved within itself. I personally would be one of the 20% higher payees or keep the change if a similar store was in my area.