PETA (which stands for People for the Ethical Treatment of Animals) has hounded Burger King for this for years. PETA believed that the type of caging that was used by many of Burger King's suppliers was unethical to animals.
Burger King will begin purchasing 10% of their pork from cage-free companies. This number will be doubled by the end of the year.
2% of the eggs that are used by Burger King will be purchased from cage-free companies. This number will also double by the end of the year.
Burger King will also begin giving higher consideration to companies that use more humane methods to store or slaughter their animals. Burger King has pledged that it will place bids from companies that do not use cages in a higher regard.
Burger King will also be giving higher consideration to companies that kill their poultry by using, "controlled atmosphere stunning." Many companies will go through very unethical ways to kill their livestock. Many of these methods can cause a lot of pain to the animals before they die.
So why is this such a major victory for PETA? First off, Burger King is one of the largest purchasers of eggs, poultry, and pork in the world. Burger King has locations in 74 different countries which makes it a major player in the world's economy.
As Burger King makes this change, it will cause extra pressure to be put on not only other fast food companies, and suppliers, but also on all other restaurant companies.
Other fast food companies like McDonalds and Wendy's will not want the fast food giant to grab all of the spotlight. Other fast food companies will not want Burger King to appear to be more eco-friendly then they are.
Expect to see similar changes coming from other fast food companies in the near future. This will begin a push amongst all purchasers of livestock so that they may also share a little bit of the limelight.
As for the suppliers, they will need to make changes to ensure that they are able to keep the Burger King business. They will have to come up with more acceptable ways to store and kill their livestock.
Published by L. Vincent Poupard - Featured Contributor in Arts & Entertainment and Travel
L. Vincent Poupard is known for his insightful news commentaries and unique takes on the entertainment industry. Along with his career in writing, he works as a political/business consultant and has helped b... View profile
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2 Comments
Post a CommentI think Katie M said it best... every journey begins with a single step. Way to go BK, I knew you had it in ya!
As a long time vegetarian/vegan, i am proud to see companies making steps towards creatign awareness of animal rights issues, and taking the initiative even if it may not be cost productive, to change. One step in the right direction is all it takes to get on the right path, and encourage others to do the same. :)