Peter Boyle and Doris Roberts for Alka-Seltzer

Alka-Seltzer got smart last year during the Super Bowl. They employed the use of two of America's favorite sitcom characters: Frank and Marie Barone from CBS' Everybody Loves Raymond.

Everybody Loves Raymond ran for nine years and became one of the most renown television shows in history. The season finale, which aired on May 16, 2005, was the 210^th episode of the long-running show created by Phillip Rosenthal and based on the experiences of Ray Romano. This final episode reached an audience of 17.4 million and received a ranking of 10.

Less than a year after America thought they would never again see these characters (except maybe when watching reruns), Alka-Seltzer allowed us to reminisce.

Both Peter Boyle ("Frank Barone") and Doris Roberts ("Marie Barone") were nominated for six Emmys between the years of 1999 and 2005. The show itself won Emmys in two different years for Outstanding Comedy Series. It is obvious that these characters and this show are unforgettable.

Alka-Seltzer seemed to be the perfect product to recycle two of the public's favorite characters. Frank's deadpan personality and Marie's wisecracking responses are the ideal pairing for the company to bring back the famed line, "I can't believe I ate the whole thing."

The product has had multiple catch-phrase success in its commercials. Aside from the previously-mentioned, these include "Mamma mia, that's-a spicy meatball-a!", "Try it, you'll like it!", and "Plop Plop Fizz Fizz, oh what a relief it is."

Choosing to return to a successful advertisement campaign can be tricky. But this commercial was not a flop by any means.

We open in the bedroom, and see Frank Barone sitting up in bed, camera side. He states, "I can't believe I ate the whole thing."

To mimic the immediate reaction of the viewers, Marie Barone responds, "Where have I heard that before?" But this works wonders. While we were trying to remember the previous campaigns, Marie was commenting on Frank's susceptibility to indigestion, etc. This provides us with a back story.

We don't know what he ate specifically. We can make a few guesses, though, because we know the characters, we know Marie is a good cook, and we know Frank likes to eat.

Frank answers by repeating the line twice more, with different responses from Marie, culminating with her telling him to take an Alka-Seltzer. After the narrator tells us Alka-Seltzer has been a trusted brand for over 75 years, we return to Frank and Marie. Frank is sitting in the same place, but he is now eating a piece of cake, smiling happily with his food. Of course, Marie gets the last word, making sure he won't drop anything in the bed.

These final two segments show the product's authority in life. It is a trusted brand, and it works. The brilliance of the conclusion is that we are not able to forget the characters.

The commercial ends on them, and what we remember most is that Frank, a beloved character, had indigestion, took an Alka-Seltzer to relieve the pain, and then ate cake. This is all the viewer needs to trust a product. All in all, Alka-Seltzer did a great job with this advertisement.