Phil Jackson and the Missing ZEN of Myphone by T-Mobile
What Are They Selling with This?
My most recent experience with this insane example of wasteful spending is the newest commercial for this IPHONE knock off called MYphone by T-Mobile. Might be a great phone. How the hell do I know? I certainly can't get a read on it from the gazillion dollar ad that T-Mobile paid PUBLICIS SEATTLE to produce. It's impossible to guess what the thing cost because each celebrity is paid a different rate (assumption alert), but the production is sparse. The editing is great, it's just that it doesn't seem that there could have been that much to edit. In fact, the highlight of this "revolutionary" concept seems to be (and I'm only an idiot watching it on TV mind you) the less than startling fact that each MYphone owner can have their own wallpaper?!
That seems like only a step or two away from marketing the MYphone as having an incredible "voice messaging system" that allows people to leave you a real live actual voice message if you don't answer!
Theoretically, this incredible advancement necessitates the image of a champion basketball coach actually DISPLAYING his very own wallpaper! Wow!!
Now I am enamored with celebrities in advertising as much as the next guy but, this isn't exactly a-list material. In fact, it's a sure sign that you've picked the wrong celebrities if viewers have to pause and rewind the ad several times just to see if they can recognize someone the "second time around".
Worst of all is the the bright white template and "knowing smirks" that have always been all things MAC/Apple. Even, a folksy tunes that get's stuck in your head. I am available to T-MOBILE any time they want to cut me a six-figure check to copy the theme, vibe, content, whatever they want, in order to pitch a new phone.
Published by Joe Santa Maria
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