Hallmark Pays Postage (slideshow)
Great college market idea
The eldest daughter is away at college and communicates via phone, email and text. So for Father's Day, she chose a Hallmark card that came postage paid. Interesting marketing concept.
Published by Michele Starkey
Optimist who enjoys writing, laughing and spreading good news. If I have but one life to live, I hope to make mine memorable. My epitaph will read: she lived, she loved, she left. View profile
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60 Comments
Post a CommentBeautiful card. Great idea.
It hadn't occurred to me that juniors avoid post offices and stamps.
Great idea!
I work for Hallmark and it's catching on with a lot of folks.
Excellent idea!!!
It is a neat idea it's funny a couple teens have told me they wouldn't go in a post office because it's for old people...make thiis idea by Hallmark will keep the "dinosaur" idea, cards that actually come in the mail still going.... Laura Everly
Very cool. Thanks for sharing.
I love the concept, but I ordered a Mother's Day card 2 years ago and it never came.
I heard about this. Neat idea.
I told a lot of people about this when I saw it earlier. Fabulous marketing!