PINK to Be the Face of Australian V-8 Supercar Racing
Entertainer PINK Stars in an Australian Ad Campaign to Attract Young Women to V-8 Supercar Racing
During 2009, US entertainer PINK broke Australian records for Radio Play and largest number of Concert Performances.
A new, multi-million dollar TV commercial featuring PINK alongside V8 Supercar drivers including Jamie Whincup, Will Davison, Rick Kelly, Mark Winterbottom, Fabian Coulthard and James Courtney, has been launched in Australia. PINK is now the face of Australian V-8 Supercar Racing for 2010 to 2012. As the new ambassador for this sport, PINK's involvement has been secured to attract more young women to become spectators of this male-dominated sport.
It is rumored that PINK has been paid between AU$2.5million and AU$5million to star in this campaign.
The ad features PINK's hit Get The Party Started, which was a number one hit in Australia in 2001.
"So why Pink? She's the greatest female artist on the planet in my books," V8 Supercars Australia chairman Tony Cochrane said of their star recruit.
"She's not afraid to be different. She's bold, she's outspoken and she's unapologetic. She's the most popular modern day artist in this country by a very long margin."
Rumored to be one of the biggest advertising productions undertaken in Australian sport, the V8 Supercars commercial was directed by Hollywood music video director Dave Meyers, who flew to Sydney from LA for the shoot during PINK's 2009 Funhouse Tour.
"I'm stoked about it, it's awesome," Pink said.
"We got to test drive the cars while we were there and it has been a really fun ride.
"I didn't have to drive with (husband) Carey Hart so I'm alive! I'm really excited about the new race season."
There is no doubt with PINK as the star of this ad campaign, it will inject much-needed interest into the sport.
Why superstars are good for sports advertising campaigns
Grandmother of Rock, Tina Turner, has featured three times in a series of sensational television advertisements for the Australian National Rugby League (football). These ads were extremely successful and revived the NRL as one of Australia's best spectator sports.
The original campaign in 1989 saw Tina in a "What you get is what you see" spot created by Australian advertising agency MJW.
MJW went on to create Tina Turner's "Simply the Best" campaign for the NRL, which ran from 1990 to 1995, making it the longest running and most successful campaigns of its time. Tina, dressed in a raunchy outfit, sang Simply the Best and wooed Australians to take up watching Rugby League, either live at the various football stadiums, or on television at home.
Tina went on to star in a third campaign to mark the NRL's 100 year anniversary in a revival of the Simply the Best ads.
Successful advertising campaigns depend on a gimmick and a recognizable person
Advertising campaigns featuring celebrities are successful because the average person likes to relate to their favorite sport linked with an internationally famous person. It adds excitement to what can often be their hum-drum lives. Tina Turner had the charisma to lift this sport out of the doldrums and into the public glare. PINK is set to do the same for Australian V-8 Supercar Racing during 2010, 2011 and 2012.
Sources:
http://www.bandt.com.au/news/50/0c03ef50.asp
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Published by Susan Jane
I am an Australian professional writer with with 28 years of commercial experience. In 2003, I became full-time carer for my mother (now 91) who has a form of dementia. I was recently appointed as a Featured... View profile
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10 Comments
Post a CommentOnething I can say about Pink - she can sing!
Thanks for the info! That's cool for Pink. :)
Good for her!
Well, she's defintitely racy! LOL I actually love her music.
That's neat. I used to not like Pink at all, but I've changed my mind about her as of late.
That's neat. I used to not like Pink at all, but I've changed my mind about her as of late.
Good article, thanks for the report.
Good reporting.
Excellent report!
That sounds exciting. I like Pink - the singer and the color! :)