Equally, avoid being too technical, remember that investors deal with numbers and figures hence your presentation should portray that. Don't pay too much attention to your company because rarely would the investors be interested, your specific highlight should be on the figures and numbers.
Another thing that you shouldn't do is to give unrealistic projections. Investors deal with tangible financial projections and not hopes. You are only allowed to give an assumption on the future earnings of your business if you are ready to back it up and reference your projections using plausible sources.
Your presentation shouldn't have any unfinished financial information; have an up-to-date financial data alongside past and the projected data. You need to back up your past financial data with cash flow statements, balance sheets and income. This will help the investors learn of the company's accomplishments and shed some light on projections for the future.
You should not entirely rely on sales because investors are interested in businesses which have the most potential for long term profits. Whilst earning large profits as the business loses money ruins your business image, making small profits that are accounted for in a timely manner is what may impress the investors.
Do not conceal any problems that the business maybe facing. Instead, explain to the investors how you are planning to handle the problem. Own up to the problem as long as you have a workable solution at hand. They too understand that businesses are prone to experiencing problems.
Never capitalize on low price leverage. It is a bad sign to potential investors if you rely on this strategy than on the quality of what you are offering. Only one leader in any particular industry can manage to capitalize in the low price strategy an example is Wal-mart.
Do not exude overconfidence in the product or service that you have. As much as you have a unique idea, keep in mind that there is the chance of competition. You may all be focusing on a particular need and as a smart investor would tell you, each business can profit from a need.
Author your business plan by putting all facts on print. As all business entrepreneurs know what they want of their businesses, very few can have it in print. Outsourcing to someone to do may cause misinterpretation of facts.
Published by Keith Dailey
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