Podcasting Your Way to Success - Cheap Advertising and Customer Enrichment

Mobile media offers a number of applications that can be used to benefit your small business. One of the under-utilized applications that small businesses can use is the podcast. A podcast is basically a short, digital video that has been formatted for iPods and other mobile devices. These short digital programs can be used to promote your business in a number of ways.

Connect with Your Customers

One of the best reasons to use a podcast to promote your small business is that it allows you to consistently interface with your customer base for very little money. Making connection with your customers allows you to keep them interested in what you sell or what services you offer. This connection in invaluable to small business, particularly when you are in a competitive market.

Temp Shopping Impulses

Another reason to use podcasts to promote your small business and its wares is that you can drive up business on any given day without having to have a huge sales event. In fact, you can use your podcasts to announce secret sales that are only offered to podcast subscribers. Special promotions like this one will enable you to bring up your daily sales without dramatically increasing your advertising expenses.

Develop Customer Loyalty

Developing customer loyalty is something that enables a company to survive during hard times and during times of harsh competition. Customer loyalty, fortunately, can be enhanced with simple podcasts. For example, you can develop a series of podcasts that related to what your company sells. If you sell gardening supplies then your podcasts can focus on gardening tips, reminders when it is time to prune or fertilize specific types of plants and on gardening tool use. On the other hand, if you offer construction services then your podcasts can discuss issues like permits, bonding, licensing and tips for selecting a contractor.

FAQ Podcasts

Frequently asked questions are common addressed on a website in text format. However, if you want to make a bigger impact on the people that visit your website then consider adding embedded podcasts into the FAQ page. These podcasts can answer questions related to how to find your store, how to select products, how to order online and how to contact your office. What the podcast allows you to do is to introduce videos that demonstrate the answer as opposed to just printing it out in text form. For example, to answer the question how to get to your store you can provide a video that presents a map and then that shows actual footage of finding your store location.