Polished Employee Profiles Help Businesses

Smart business people know their employees are vital assets. Employees make daily contributions to problem solving, product improvement, customer service, cost control, and more. Their talents and knowledge help make a business successful. Companies can do more to leverage the highly skilled people they employ. A library of employee profiles can be essential to recognizing employees and publicizing information about the high quality staff to customers and potential new hires. A business writer experienced in creating profiles can develop these valuable tools to help companies succeed.

The profiles describe the background, accomplishments, and current job responsibilities of employees. Profiles hit the highlights. Well-written profiles make employees look like winners. They make the company look good for having such great employees.

Employees feel rewarded when they read a complimentary story about themselves in a public forum. That forum could be the company website. Small companies sometimes include space about "the team" that makes up the staff. There are pictures and short biographies about team members. Not everyone is a key executive, but everyone is a key employee.

For companies selling technical and scientific products, the academic and business achievements of staff members can help sell the quality and value of the products. For companies selling consulting services, noting the employees who have received awards, hold advanced degrees, or are known for speaking engagements and published papers increases the perceived value of the company's services.

The company newsletter is a good showplace for employee profiles, especially if the newsletter is sent out to customers. Everyone like to know what the person on the other end of the phone call or email looks like. Having a face to go with the name makes business conversations more personable. Customers like doing business with people they know.

Employee profiles also help prospective employees understand what caliber of people the company hires. If everyone in the department has a PhD, job applicants understand they will need a PhD to be considered. If the Quality department is comprised of people who started out in manufacturing and were promoted, applicants know the company promotes from within and they should expect to start out at the bottom and work their way up.

When the company needs a press release, a file of pre-approved profiles makes writing the release easier. Important information is not forgotten. With current information available, pertinent facts and background information can be included. Press releases can be created and approved quickly if the background information has already been checked. Sometimes the legal department must review information being made public. Turn-around time is reduced if the legal department has already considered at least some of the wording.

Everyone likes to read about people they know receiving a promotion or being transferred to a new location. If an executive or manager will be speaking at a trade show, the profile is a head start on preparing notes for an introduction. Short biographies are usually included with published papers and polished biographies can add to the reputation of the company as well as the employee/writer.

Employee profiles must be suitable for the public to see. These profiles are not job descriptions or performance goals. Job descriptions and performance goals are internal documents. Internal documents may contain private information about an employee or insights into a company's future plans. Employees profiles are not the contact information that companies put on their intranet or publish in the phone directory. These profiles have more depth and personality.

It is a good idea to work with a professional writer to create employee profiles. Every company should have an ongoing relationship with a business writer. A business writer can quickly assemble background information using resumes, applications, job descriptions, and interviews. An experienced writer will ask the right questions and frame the interview to bring out the most valuable facts and details. A professional writer saves the company time and money by allowing company employees to do their regular jobs. Employee profiles are just part of what a professional writer can contribute to business success.