Pre-Launch - Why You Should Turn and Run when You Hear This

Nick Lang
Be very careful when someone starts pitching you on a fantastic opportunity in Pre-Launch. The concept sounds very exciting and is a very powerful emotional sales pitch for scam artists.

Network marketing is definitely a legitimate industry, but as in any industry, there are crooks out there. Some people join mlm because they have the 'lottery ticket mentality.' They are looking for a way to get rich quick.

Crooks and scam artists know this so they design ways to cater to that emotional need. They know that program jumpers (aka mlm junkies) all want to get in early on the next big thing. So they design a scam that will have the appearance of a legitimate company, but will disguise it for what it really is by saying it's in 'pre-launch.'

Pre-launch just means that the company is allowing people to join by paying their fees without receiving any product or service of value in return for the time being. They promise to send that out at a future date. In the meantime, consultants aggressively start building their teams. Hundreds, thousands, and even tens of thousands of people might join during this pre-launch.

The scam artists keep collecting the fees until they reach their target income goal or until they start to get nervous from people investigating them more closely. When this happens, they disappear overnight and take all of the money with them.

You should never pay a mlm company any money unless you are getting an immediate return of value in the form of a product or service. When you get something of value in return, you know it is a 100% legitimate transaction.

I have seen legitimate companies execute a successful pre-launch campaign, but the difference was that they did not charge any fees until they could provide their product or service. Until that time, they allowed consultants to build their teams, but nobody was permitted to pay money.

Let's suppose we have a legitimate company in pre-launch. The other problem with that is that your sponsor trying to sell you on joining is probably in the mind-set of only sticking around while the company is in pre-launch. Then after 2 or 3 months they already have in mind to look for the next big thing in pre-launch.

When they leave for the next big thing they will try to give you a good reason for them leaving and try to convince you to leave with them and bring all of your team that you recruited in the meantime. You might have a feeling of being obligated to abandon your current project and follow your sponsor. They might even give you a guilt trip or make you feel stupid if you do not go with them.

But what happens when you follow them is that they repeat the process a few months later. You might even do this with them two or three times until you finally tell them that enough is enough. You end up being broke and part of the nfl club (no friends left).

Find a company that can immediately deliver something of value. This is easier by finding an existing company that has an established track record that is still positioned in front of the growing trends with little to no competition. Find a sponsor that is loyal to that company and to you. Your reputation is your greatest asset with online marketing. Make a good name for yourself by sticking with a solid and affordable company and making it work. This is how you make money on a long term basis.

Also, use a marketing system (i.e. www.RejectionFreeMarketing.com) that will do the presenting, follow up, and close your prospects for you.

Published by Nick Lang

Nick J. Lang is the author and creator of the Rejection Free Marketing System&. He is known on the internet as the "Rejection Free Coach" and is President of BHF Solutions, Inc. He coaches internet and ne...  View profile

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