Prepare Before Computer Shopping

Techno-Babble

Gery L. Deer
Instead of being fun and exciting, most people tend to see the prospect of a new computer purchase as daunting. Sales associates at the mega stores can be overwhelming throwing around technical jargon, industry buzz words and features even they don't understand.

The first thing a computer sales representative should ask a potential customer is, "What is the computer going to be used for?" Without regard to grammar and semantics, the point to this question is to determine exactly what features a computer should have in order to meet the expectations of the user.

For example, if the interest is high-tech video games with advanced audio and graphics, the computer would need to be equipped with hardware and software suited to that use. It may also need special connectors, a minimum number of USB ports, and so on. Specifications for business computers are different but speed, memory capacity, office software and portability may all be important.

Speaking of portability, home users will likely be more pleased with a desktop model that can be shared by the family. For a family on a budget, a single computer and printer can help reduce expenses such as internet setup and peripheral maintenance. Individual laptops may create a different challenge for parents - security.

Safety should be the number one priority here and online predators are an unfortunate reality. A family computer, placed in an easily observed location, is the better solution.

Once a set of specifications is established, it's time to choose the right brand and model. Dell has become the leader in desktops and tower computers but certainly is not your only option. Recently Acer has taken a chunk of the market with its netbook, mini-laptop product, which retail for less than $300.

Determining which operating system to have loaded is another consideration. Most new PCs come with Microsoft Windows 7 and, at this point, it seems to be performing well under most circumstances. There are several versions, however, so review the product specs.

A good rule of thumb on hardware is to make sure the unit has as much memory (RAM) and hard disk space as is affordable and available. Second only to the processor speed, these are the two parts of the computer that determine the operating abilities of any computer.

Cheap, "box-deals" at the mega marts can seem like a great buy, but often come loaded with useless junk software and generally lack basic programs like a word processor. These machines are best suited to family use and are not advised for business applications.

Beware of expensive setup fees and extended service plans, particularly when they come from the retailer. First off, that store could go out of business or stop servicing computers before the end of the warranty plan. Purchase a computer that comes with at least a one-year parts and service plan from the manufacturer - not the retailer.

Extended warranty service is generally only recommended for laptop or netbook computers. If there is a "drop or spill" warranty available for a portable computer, it's often worth the extra money.

Finally, one thing purposely left out of this discussion as been the question of Apple or PC? This is an old argument and there are two answers, the first of which goes back to our original inquiry regarding use. Apple has done a tremendous job with graphics, video and sound.

Windows-based computers are more suited to business applications and general functions. Those interested in high-quality video production or publishing might want to move towards the Apple products.

The second answer to the question of Apple or PC comes down to personal preference. Operating systems function similarly, but each has its own quirks and issues. Users should buy the computer and operating system that is the easiest for them to use.

Keep in mind that Windows computers are more susceptible to viruses and other malicious attacks. On the other hand, applications for Apple computers can cost up to 75% more than their PC-based counterparts.

Make a list of requirements before talking to the sales representative. Consumers who do some homework before computer shopping will save money, time, and headaches.

More information on computer selection is available from Deer Computer Consulting, Ltd., on-site technology support for home and small business clients. Visit www.deercomputerconsulting.com or call (937) 902-4857.

Published by Gery L. Deer

Gery L. Deer is an independent journalist and freelance commercial business writer, editor, and speaker from Ohio. His column DEER IN HEADLINES is available for syndication.  View profile

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