First off I need to dispel a misconception on this item. It is listed on the Estee Lauder website with self-tanners, and the name of the thing would tend to indicate that also. Even their short blurb will lead you to believe that this is a sunless tanning product.
They say: Get an instant bronze tint plus the most natural-looking self-tan.
See there? Plus natural-looking self-tan. If you are wanting to purchase this item for that quality, then we're talking a 1-star product. I have never been able to discern any tanning at all.
However, What Go Bronze does do is serve as a nice tinted base make-up for your face. It is a lovely healthy-looking bronze tint. For me with my fair skin, if I have no base tan, then it does go on a bit dark for daytime use for me, but is perfect for a night on the town. If I have a nice natural tan though, this product highlights that and gives my face a wonderful glow. I imagine it would be the same for medium-to-dark complexioned folks too.
Like I said earlier, this one claims to also self-tan while you wear it, but if it is doing this, then whatever good it did is washed away with the make-up remover at the end of the night.
Most products of this type contain a sun block. This one does not. I have no problem with that. As fast as sun blocks still leave the shelves, I have to wonder if I'm the only one who caught the new story about 2 years ago stating that they have been wrong all these year... the rays blocked by sun blocks are not the ones which cause skin cancer. It's those other rays. heh. Whatever. I take 'expert' advice with a grain of salt. What will kill you today will save you next year it seems. (and vice-versa)
The scent is the same as other self-tanners (although this really isn't one). It is not over-powering at all, but it is noticeable while you apply it... and when you accidentally squirt it all over your nose whilst trying to remind yourself of the odor during the review writing process... ohj. (Gives new meaning to the term brown-nose.)
Go Bronze for the face will run ya a cool $22.50 for 1.7 oz. Ouch. What I have is a small .5oz (15ml) trial tube which came with a big ol' summer package special last year. Yup. Last year. A little goes a long way.
So. What to do with this little treasure. 1-star for a sunless tanner, 5 stars for a temporary bronzing base. We'll average that to 3 stars and recommend it as a nice addition to the ol' make-up bag. Now, I need to go wash my nose....
Published by Lori Leidig
US citizen living in Sweden; Retired shrink cum criminologist who is now trying to string two coherent words together for various publications. View profile
- How to Fix a Streaky Self-TanThere is no reason you can't successfully apply a great looking self-tan at home. All it takes is a little practice applying the tanner, and knowledge of how to fix any imperfections.
- How to Get the Perfect Self-Tan Every TimeSelf tanners have come a long way and when the right steps are followed, offer very natural looking results. Here are the secrets for getting the perfect self tan.
- How to Apply Self-tannerThis article gives tips on how to apply self-tanner without streaking with the least amount of smell.
- Oh No My Skin Turned Orange! How to Remove or Lighten Up Self Tanner on Your SkinHere is a guide on how to remove or lighten up self tanner from your skin. These home remedies are all natural and will get rid of that orange color from the self tanner.
Estee Lauder Blush All Day: The Bottom of the Cosmetics LadderEstee Lauder Blush All Day is a nice blush at first, then goes bad quickly.
- Clinique's Radiant Bronze Face & Body Tinted Self-Tanner; Hypo-Allergenic Bronzing...
- L'Oreal Sublime Bronze Vs. Jergen's Natural Glow Self-Tanner: A Comparison
- Top 5 Best Self Tanners
- The Wonder of Sun(less) Self-Tanner
- Top Five Self-Tanning Products Under $50
- Loreal Demato-Expertise Sublime Bronze Self-Tanning Gelee Medium Deep
- Chinese Face Reading: What Your Nose Says About You
- Not really a self-tanner at all
- Works wonderfully as a bronzer
- Tad on the pricey side

10 Comments
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Self Tanner Reviews
Great review, but a little pricey for me.
Howard darlin... oh how I would love to change my parents. Will you adopt me?
Ahhh there's the pic. I guess it fails to load sometimes. glitch?
Because, girls, you also need to use a regular body tanner in conjunction... unless you just use it at night like I do, in which case likely everything else is covered with clothes and pantyhose. ! ! ! they removed my picture again, didn't they?
There is a direct correlation between lifetime sun exposure and apparent age, not to mention susceptibility to skin cancers. If you want to approximate the lovely skin tones of some of the darker skinned people of the world, either change your parents or use makeup. But it's a nice review, anyway
I've tried a few of these kind of products but never seem to like the results...then I go outside and sit in the sun for a few minutes...:)
Curious minds also want to know...
Now I gotta say, I just don't get this. How can you use a tanner on just your face- don't people notice that your face and the rest of your body don't match?