Promoting Your Web Site: Commenting Etiquette

When it comes to promoting your Web site, there are several online techniques you can use. Social media is very popular. From blogs to networks, it is possible to use social media to promote your Web site -- or even your own social media profile or blog. And one of the most popular ways to do this is by commenting on others' posts. But there is an etiquette to commenting. You want to make sure that you are being a good member of your social media network. Otherwise, you might be spurned and your comments deleted.

Don't be mean

It is possible to "disagree without being disagreeable." It is true that there are many rude commenters out there, but you don't want to be one of them. On some blogs, if you personal attack someone else, then you get a bad reputation. Or your comment may even be deleted. And that doesn't help anyone increase their pageviews. Instead, be polite. And remember: if you wouldn't say it offline, there's no reason to say it online.

Make applicable and thoughtful comments

You want your comments to contribute to the discussion. Saying something like "Great post!" won't be terribly helpful. All that does is make it obvious you are just trying to promote your Web site. Instead, think about what you can add, whether it be additional information or a personal experience. It doesn't have to be a long comment, but it should be thoughtful and personal. When you are seen as someone who regularly contributes thoughtful ideas and comments, others will be interested in clicking on your link to find out more about you and your Web site.

Avoid the hard sell

Many people come online and try a "hard sell." Overt promotion of your Web site is considered shameless in some social media circles -- even if you include something thoughtful. Making a comment and then adding "You can read more about it here" or "Visit me to learn about my services" can be considered tacky. Instead, let your ideas speak for themselves. Eventually the traffic will come -- and you will be seen as someone who is interested in contributing to the community, rather than someone who is just out for the promotion.

Ultimately, the idea is to be a member of community. So, that means that you need to act like one. And reciprocate. If someone leaves a thoughtful comment on your Web site, head on over to his or hers and leave a comment of your own.