Prospecting and Recruiting - Over 50 Ways to Advertise Your Home Business

Here are over 50 ways to advertise and market your home business. Ideally, these methods should be used as a way of sparking the curiosity of potential prospects and directing them to some form of automated or Rejection-Free Marketing system that will do the sifting and sorting for you (i.e. http://www.RejectionFreeMarketing.com). That way, when you do speak with your prospects, you know that you will only be dealing with serious candidates. This will save you a lot of time and headache by not having to hear "NO" and not having to waste your time pushing your business on uninterested people.

1. Business Cards

2. Flyers

3. Message boards

4. Bumper Stickers

5. Display your website using Vehicle Window Stickers

6. Clothing & Apparel with name of your company on them (Great conversation starter)

7. Postcards

8. Tradeshows

9. Ezines

10. Bookmarks to place in libraries (Get permission before doing this)

11. Purchased Leads

12. Chat Rooms

13. Newsgroups

14. Ask friends and family for referrals

15. Ask strangers for referrals

16. Co-op Ad Campaigns

17. Forward emails with funny content or videos (Add your signature tag with your website & a brief 1 sentence sales pitch)

18. Hand out Pens with your website and other info

19. Inexpensive Lapel Buttons

20. Company brochures and/or reprints of published material on your company (with your contact info added)

21. Local throw-away newspapers

22. Fairs & Expos (Rent a booth or just hand out your cards, flyers, etc. amongst the crowd)

23. Car Magnets with your website

24. Welcome baskets of samples & business cards to newcomers in area (Ask Chamber of Commerce for listings)

25. Colleges & establishments of higher education (Post flyers on message boards & other places)

26. Insert Business cards in ALL outgoing mail (ESPECIALLY Pre-paid envelopes from credit card offers and other junk mail).

27. Insert Business cards at gas station pumps, in video cases when you return rented videos/netflix, etc.

28. Buy a Pre-inked, personalized stamp and put your website and/or ad on it. Stamp the back of every envelope that you mail out. Several different people will see your ad in the handling and delivering of your mail before it reaches its destination.

29. Leave Business Cards in the side pockets of diaper bags and similar items while shopping.

30. Distribute or drop off Business Cards, Flyers, & Pamphlets wherever people gather.

31. Visit local professional offices and get permission to leave promotional material in their waiting room.

32. Leave Business Cards, Postcards, Flyers, etc in restrooms at restaurants or on corkboards around grocery stores.

33. Under Windshield Wipers of Cars anywhere and everywhere (in parking lots, parked along streets, etc. (Someone might get curious if they were to see www.RejectionFreeMarketing.com and check it out once they get home. They may do the same for your site. Be careful not to trespass or cause damage).

34. Hand out company produced DVD's (Be sure to schedule a time to pick it up. This saves you money by "recycling" the DVD's, plus, even more importantly, it provides a non-invasive/no-pressure reason for a FOLLOW UP).

35. Reply to SPAM (Junk email) with your own business offer.

36. Give your Business Cards to friends and family, neighbors, etc. and ask them to give them to people they know who might be interested.

37. Do the same as above, but offer an incentive/referral fee (You decide on the appropriate amount) for each person they refer to you.

38. Basket full of goodies (Put Business Cards & Pamphlets in the basket along with other non-company gift items. The idea is to make it fun, and you just happen to include your business info) for family, friends, neighbors, etc., for birthdays, anniversaries, holidays, baby showers, bridal showers, etc.

39. Business info to accompany some prize at raffles at church bazaars, fish fries, etc. at local community halls or any small town event (People love raffles!).

40. Places an Ad Card or Business Card in the Home-Business Magazines at bookstores and magazine stands.

41. Collect Business Cards from fairs, shopping malls, bulletin boards, or anywhere business cards are on display. Call these people and ask them how they are doing in their business. Are they looking for something different? Are they looking for a website to promote their existing business? If they say they are not interested right now, ask if you can at least send them an email that will give them a chance to do their own due diligence for future reference.

42. Leave pamphlets at garage sales.

43. Reverse Marketing- Go through classified ads or the Yellow Pages or anywhere that you see another business owner advertising their business. They are soliciting business so you can give them a call or send them an email asking questions about their ad and their business. Try to find out if there is an angle that you can use to offer your business proposition.

44. Pay some children (that you know) to distribute flyers on all of the front doors in a neighborhood (They can either tape the flyer to the door, or staple a rubber band to the flyer and leave it around the doorknob).

45. Register your website FREE of charge to all of the major search engines such as Google, Yahoo, etc.

46. Direct Mail with Postcards with the purpose of getting them to see your website (This will cost money for postage and leads but can be very effective.).

47. Place Classified Ads.

48. Place Ads (Like the political ads you see everywhere fastened to fences, poles, or stapled to sticks and shoved in the ground) in high traffic areas similar to a miniature billboard with your website and/or 800 number for a pre-recorded message.

49. Mail out product samples, brochures, business cards, and other promotional material to the most successful people with whom you have a mutual relationship (You both know each other), and ask them in writing if they would review your information and give you their professional opinion.

50. Utilize other forms of FREE advertisement on the internet through different blog spots, article postings, MySpace.com, Craigslist.org, BackPage.com, AdLandPro.com, Facebook.com, YouTube.com, etc.

51. Utilize paid advertising online

52. Use your imagination

I encourage you to use prudence when using the ideas mentioned above, and follow your local, national, and international laws as they pertain to SPAM, trespassing, liability, solicitations, etc.

Good luck with your prospecting!

Nick J. Lang teaches Biology and coaches football, wrestling and track at the high school level. He also enjoys teaching internet marketing strategies to home business owners through his FREE Coaching Program found at:

http://www.RejectionFreeMarketing.com