Well, just like every woman, gold fancies me too! Purple gold is 80% gold and rest it is alloy of palladium and aluminium. The purple color is the gift from metallic reaction of these two metals. Purple gold is not like yellow gold or white gold. It is not yet sold in ounces but is still limited to ornamental form only. It is more like a gem that adorns the jewelry rather than being kept as a treasure.
According to the information on World Gold Council website:
"It was invented by a professor of metallurgy at Singapore Polytechnic and is now sold by Aspial-Lee Hwa Jewellery, which owns the patent.
... Singapore's largest jewellers, Aspial-Lee Hwa Jewellery, was the first company to market the product and its marketing manager, Kean Ng, declared: "We are confident it will not be too long before every woman in Singapore desires purple gold jewellery."The company has developed purple gold that can withstand the processes needed to turn it into jewellery."
So women, please sit up and take notice. I am already going to go for it when I am going for my next vacation trip to Singapore! Are you ready for it?
Published by Payal Pathak
Working as a Freelance content writer/copy writer and web site manager for various clients across the globe. Content writer since 7 years. Specialize in writing news, blogs, articles, product reviews and web... View profile
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3 Comments
Post a CommentLabour of love from my former SP poly lecturer
hi i saw the purple gold in the airport, i reall would like to go this shop in Singapore, do u have a website/phone nr
I was in Singapore last Fall and bought a pendant of purple gold, white gold & diamonds for my mother and myself. We both love them. Have fun shopping!