Real Estate: FSBO
FSBO, or 'fizz-bo', stands for "for sale by owner". These types of properties have rules all their own. In order to make a property desirable to potential buyers there are several things you must do to make it as attractive on paper as it is in person.
First your descriptions must be vivid and really get all the perks of the place out there for everyone to notice... this brings them and it is called the 'hook'. It is important not to be too poetic or narrative when it comes to the descriptive aspect of this process. Being too wordy can often make the potential buyers feel as if you are trying way too hard which ultimately leads them to believe that there is something wrong with the property. Have all the benefits of your home written down and ready for walk-throughs and for advertisements.
It is important to have a map, either drawn or printed from your computer that shows where important places are near to the house. These will help you as you are walking the possible buyers through your home. By handing them a copy and explaining how conveniently you are located can really give them a feeling as if you are experienced and in control which will make them realize that you won't be swindled easily.
Advertising is the next crucial step to a successful sell. This is called the 'line'. Once you have the fish on your line you can easily reel them in. A lot of this depends on your ability to get the right words out to the right places. Making flyers is a great way to start- color is best. Make many of them and get in touch with your local paper and then a larger paper that serves the surrounding areas of where you live. You want to ask them if you could simply place your flyer in their paper to be delivered to all of their customers. This will usually happen but for a fee. Trust me it is worth it. Also, if you have a website or know someone with one you can create a cool advertisement on there as well.
The 'sinker' is showing the house often and being available, the key here is not only to be available but also to have an offer prepared and know your limits. This will again reinforce the fact that you will not be bullied. Every time a potential buyer says "well, the price is a little high' (which is tradition and this is usually when you know that they are going to try and bring down the price considerably), counter it with "It may be, but for quality you have to expect to pay full price." Don't let it shake you and just keep reinforcing the benefits of the property and how much of a deal they are actually getting.
Real Estate: In Closing
If you decide to go it alone and do the dirty work yourself you can save quite a bit of money. On the other hand getting a real estate agent is not bad. They can take the headache and guess work out of the whole experience. It really depends on your schedule, patience and availability. Make sure that you choose wisely and are ready to see it through to the end.
Published by Manda Spring
Manda Spring is a published author of books, screenplays, advertisements, and articles (in print magazines and online). View profile
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4 Comments
Post a CommentDonna: Remember that many buyers in this market will have their own broker doing the legwork for them. These brokers will likely not show your FSBO property to their clients if they think they won't get a commission. So you might want to consider offering a 3% commission to buyer's brokers, and then putting this information in your advertisements. That way buyer's brokers will show your property to their clients. For more on buyer's brokers: http://www.associatedcontent.com/article/176593/what_are_buyers_brokers_should_you.html
(sigh) unfortunately a few bad apples give all of us real estate agents a bad name. I work pretty darned hard for my people, and make a lot less $ than a lot of people think I do...
oooh, fun, not. Good Luck Donna!! :)
Great tips. I'm in the process of selling my rental property - not fun...