Rebecca Romijn's "Got Milk" Campaign

Rebecca Romijn is no stranger to the popular celebrity "Got Milk?" campaigns. Angie Harmon, Carolina Herrera, Christie Brinkley, Martha Stewart and Suze Orman have all loaned their upper lip to milk mustaches, despite the fact most of those mustaches have been digitally enhanced for the advertisements. Real milk does not quite leave an opaque stain like that on the upper lip so Photoshop must come in to play somewhere. What is interesting to note in Rebecca's case is this: both of her twin baby daughters appear with her in the advertisement but neither one of them bear a milk mustache of either breast or cow milk. Celebrities and their babies are all the rage nowadays and in our baby-centric society, not a big surprise in this case. The American Dairy Association has a great gimmick going for them, having famous people endorsing the necessity of cow's milk for people. There is one small problem with that, however: it is simply the following of an agenda, which is of course the dairy one. More and more people cannot digest lactose, since humans were not really designed to drink cow's milk. Having grown up with a lactose intolerance and first being diagnosed with it at the age of 9 years old, it took awhile to adjust to a new diet that would not cause my digestive system to bleed profusely.

Breast milk is of course much better and healthier for babies, as recent scientific studies show.(1) So how come there are not more "Got Breast Milk?" campaigns out there for new mothers?

Such a campaign seems logical during this time in America when celebrities exercise more influence over Americans than anyone else. Rebecca, Kendra Wilkinson, Padma Lakshmi, and scores of other famous women are watched by the media for their "baby bumps", not potential Oscar or Emmy nominations. It seems unusual that there is no breast feeding campaign going on for these women. Of course, it is entirely possible that such a campaign would take all the glamor out of having these new baby accessories. It would be more entertaining if Rebecca did a "Look at what I have!" campaign but that might very well be dismissed as being common, and there is no celebrity who would ever consider their child to be common. No, her daughters would have looked better with small breast milk mustaches, possibly in the style of Ernie Kovacs or Groucho Marx.

1. http://www.babiesonline.com/articles/breastfeeding/breastfeedingbestbet.asp

http://omg.yahoo.com/blogs/goddess/rebecca-romijns-got-milk/318

http://www.whymilk.com/milk_mustache_celebrities.php

http://www.celebritybabies.info/