Replace the Conventional with the Controversial
When the Usual Routes Fail - Go Lateral
Previous campaigns featuring accidents and dangers of speeding had had little effect. The new campaign showed women shaking their little finger - a gesture used to symbolise a small penis - as speeding male motorists race past. The gesture caught on and this edgy campaign has won many awards.
The ads attracted complaints of sexism but were very effective - about 60% of young men said the ad had made them ponder their driving habits.
When conventional approaches fail it is time to try something radical and lateral - like challenging the masculinity of young speeding drivers.
Paul Sloane leads workshops to generate innovative ideas for corporate clients.
Published by Paul Sloane
I am a Speaker & Author of books on lateral thinking puzzles, leadership & innovation. I help organisations to improve creativity and innovation. I give keynote talks and I facilitate brainstorms and worksh... View profile
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