Review of Rimmel London's Max Volume Flash Mascara

If you've read my articles you're probably aware of how much I love the Rimmel London cosmetic line, and I have yet to be disappointed by the brand. Rimmel London continuously offers affordable, high quality cosmetics for women on the go.

My most recent Rimmel experiment was with the Rimmel London Max Volume Flash Mascara. I should first state that I have been using the same waterproof Maybelline Full n Soft mascara for about eight years now and am extremely hesitant about changing brands. I wanted to try the new Rimmel London Max Volume Flash Mascara, even though I already have a favorite mascara, because Rimmel London has always met with my expectations and Maybelline has not impressed me of late with their rising prices.

How Rimmel London's Max Volume Flash Mascara Compares to My Old Mascara:

So, with a bit of a chip on my shoulder towards Maybelline, I opened up my new Rimmel London Max Volume Flash Mascara, which boasts five times the volume.

Right from the start Rimmel London's Max Volume Flash Mascara offers differences from my Maybelline Full n Soft Mascara. The Rimmel London Max Volume Flash Mascara applicator wand is thinner than the Maybelline wand. Typically I only use a mascara that has a full and thick applicator wand; this usually ensures that all lashes will get coverage from root to tip, whereas a lot of thinner wands offer spotty coverage.

Surprisingly, the Rimmel London Max Volume Flash Mascara applicator wand did a fine job of covering my lashes, despite the thinness of the applicator wand. Yes, it did require two application coats, but that's the case with pretty much all mascaras. And thankfully, I didn't have tons of extra goopy mascara to dab off the wand before even applying, or even worse, mascara to carefully rub off the eyelids after application.

Though I have not officially changed brands yet (that will likely take some time), I am using both mascaras, alternating between the Rimmel London Max Volume Flash Mascara and the Maybelline Full n Soft. Coming from a girl who has been using the same mascara for eight years, that's a four star endorsement for the new Rimmel London Max Volume Flash Mascara.

What You Get With the Rimmel London Max Volume Flash Mascara:

For a low cost of $7.19, and believe me compared to the other brands, which almost all hover around $10, you get several distinct benefits:

Five times the volume.

Lash Expand formula infused with collagen to plump lashes and Keratin to strengthen lashes.

Quick drying, no clumping.

Available in Black and Extreme Black.

Overall Opinion and Rating:

I, 100 % and wholeheartedly recommend Rimmel London's Max Volume Flash Mascara, this product impressed me when I wasn't even actively looking to change mascara brands. If you want a mascara that thickens and lengthens your lashes, offering full coverage and quick drying, then Rimmel London's Max Volume Flash Mascara is for you. Pick up a tube of Rimmel London's Max Volume Flash Mascara at a chain drug store or mass retailer near you.

All information about this product obtained from personal use of product sample and the Rimmel London product press release.