Marketing - Yahoo! Voices

Why It’s OK for English Teachers to Despise Your Ad Copy

contributor-community@yahoo-inc.com (Scott Flood) — Sat, 04 Feb 2012 14:52:24 EDT

What your English teacher taught you about writing themes and papers doesn't always apply to business writing. This articles examines several common misconceptions.

Contributor: Scott Flood
Published: Feb 04, 2012

The Effects of Photo Manipulation in the Media

contributor-community@yahoo-inc.com (Z.J. Ascensio) — Wed, 11 Jan 2012 20:03:21 EDT

By airbrushing and manipulating images of already attractive people, the media are elevating the standards of beauty to an unhealthy and impossible level.

Contributor: Z.J. Ascensio
Published: Jan 11, 2012

3 Myths About Blogging

contributor-community@yahoo-inc.com (Richard Banks) — Tue, 07 Feb 2012 08:51:03 EDT

Blogs have taken quite the ride over the last decade. Three myths debunked about blogging that could be holding you back.

Contributor: Richard Banks
Published: Feb 07, 2012

Using Pinterest for Small Business Marketing

contributor-community@yahoo-inc.com (Cindy Lynn) — Wed, 25 Jan 2012 13:34:06 EDT

A list of ideas on using Pinterest for small business marketing, and to generate interest in your products or services.

Contributor: Cindy Lynn
Published: Jan 25, 2012

Tweeting Professionally

contributor-community@yahoo-inc.com (Sylvia Cochran) — Tue, 31 May 2011 14:01:17 EDT

Learn how to tweet and make the most out of micro-blogging. Although 140 characters hardly seem like enough rope with which to professionally hang yourself, it is possible. Observing proper Twitter etiquette protects freelancers and professionals.

Contributor: Sylvia Cochran
Published: May 31, 2011

Do Customers 'Like' You on Facebook?

contributor-community@yahoo-inc.com (Alicia White) — Wed, 04 Jan 2012 23:36:02 EDT

Are you insulting your visitors' sensibilities with useless reveal pages on your Facebook fan page? Find out if you're one of the offenders.

Contributor: Alicia White
Published: Jan 04, 2012

Why Social Media Is Important to Your Small Business

contributor-community@yahoo-inc.com (Janice Forrest) — Tue, 13 Dec 2011 11:51:02 EDT

I love to shop at locally owned businesses. I also like to follow local businesses on Twitter and Facebook. This article shares the experience of a typical customer on why having a Twitter and Facebook account should be a priority for your small business.

Contributor: Janice Forrest
Published: Dec 13, 2011

Who Goes 'All In' First on Tim Tebow?

contributor-community@yahoo-inc.com (Carl Sweat) — Fri, 16 Dec 2011 16:39:39 EDT

As America continues its fascination with and admiration for Tim Tebow, how is it possible that the two biggest players remain on the sidelines? Can Elway or Nike salvage their fumbling of the "Tebow Effect"?

Contributor: Carl Sweat
Published: Dec 16, 2011

Lowe's in Bind Over 'All-American Muslim'

contributor-community@yahoo-inc.com (K. Valentine) — Wed, 14 Dec 2011 10:06:30 EDT

The Florida Family Association's complaints over "All-American Muslim" puts Lowe's in the middle of a public relations nightmare.

Contributor: K. Valentine
Published: Dec 14, 2011

Gaga's Workshop: Brilliant or Too Much?

contributor-community@yahoo-inc.com (Ashley Mott) — Tue, 22 Nov 2011 10:56:34 EDT

Only time will tell if the high price points and low price kitschy merchandise at Gaga's Workshop will pay off for Barneys.

Contributor: Ashley Mott
Published: Nov 22, 2011

Smart Small-Business Strategy

contributor-community@yahoo-inc.com (Susan Baroncini-Moe) — Thu, 29 Apr 2010 11:20:53 EDT

Worried about growing your business during the recession? You don't have to be. Make a few smart tweaks and your business will do more than just survive.

Contributor: Susan Baroncini-Moe
Published: Apr 29, 2010

Marketing: Don't Miss Details

contributor-community@yahoo-inc.com (Kim Remesch) — Thu, 03 Jun 2010 10:36:22 EDT

You may have the best idea in the world, but if you surround it with obvious mistakes and even slovenliness, people will overlook your idea. You'll lose trust, and you may not be able to regain it.

Contributor: Kim Remesch
Published: Jun 03, 2010

Advertising Wisely

contributor-community@yahoo-inc.com (Janet Hunt) — Tue, 11 May 2010 17:01:17 EDT

Whether you have a fledgling home-based business or a well- established brand name, the success of your business depends upon your effective use of advertising and making the wisest use of advertising dollars.

Contributor: Janet Hunt
Published: May 11, 2010

31 Ways to Establish Yourself as an Expert

contributor-community@yahoo-inc.com (Lea Richards) — Tue, 25 Oct 2011 13:27:07 EDT

Just starting out? You'll need to establish yourself as an industry expert. The more people trust you and have heard about you, the more they want to work with you. Let me show you how to do it painlessly.

Contributor: Lea Richards
Published: Oct 25, 2011

Using Twitter for Marketing

contributor-community@yahoo-inc.com (Melissa Warner) — Wed, 16 Nov 2011 06:50:50 EDT

Complete your profile and chat with clients to build a lasting relationship.

Contributor: Melissa Warner
Published: Nov 16, 2011

5 Secrets of SEO Writing

contributor-community@yahoo-inc.com (Paul Aertker) — Mon, 24 Oct 2011 09:57:10 EDT

Al Gore has a new rhythm. Do you?

Contributor: Paul Aertker
Published: Oct 24, 2011

Avoid Marketing Emergencies

contributor-community@yahoo-inc.com (Scott Flood) — Mon, 07 Nov 2011 13:57:01 EDT

A medical emergency provided the ideal metaphor for the way far too many companies handle marketing communications, as well as a source of wisdom.

Contributor: Scott Flood
Published: Nov 07, 2011

Choosing a Font for Your Blog

contributor-community@yahoo-inc.com (Elizabeth Barone) — Tue, 08 Nov 2011 10:25:01 EDT

You love fonts, but could be losing readers because your font is too crazy. Here's how to choose the right font for your readers.

Contributor: Elizabeth Barone
Published: Nov 08, 2011

Profitable Niche Marketing Tips

contributor-community@yahoo-inc.com (Eisla Sebastian) — Thu, 06 May 2010 10:53:04 EDT

Learn how to find alternative niches for your products and services. Simple to follow steps.

Contributor: Eisla Sebastian
Published: May 06, 2010

Website Writing Tips for Small Business

contributor-community@yahoo-inc.com (William James) — Wed, 02 Nov 2011 12:57:44 EDT

Writing good website content for your customers means writing naturally, without the hype. This article lists website writing tips and tricks. If you don't have the inclination or the time for the task, you may want to hire a copywriter for your website.

Contributor: William James
Published: Nov 02, 2011

Email Marketing Tips

contributor-community@yahoo-inc.com (Virginia Drew) — Mon, 24 Oct 2011 09:25:29 EDT

Many business owners shy away from e-mail because they receive so much that they consider it to be spam and are afraid that they will alienate their customers by sending it to them. This is not the case, and it can be a very effective technique.

Contributor: Virginia Drew
Published: Oct 24, 2011

Advertising Law 101

contributor-community@yahoo-inc.com (Eisla Sebastian) — Mon, 01 Mar 2010 15:36:44 EDT

Learn basic strategies for avoiding advertising law suits. Learn about the truth in advertising, special industry rules, legal jurisdictions and the use of endorsements.

Contributor: Eisla Sebastian
Published: Mar 01, 2010

Shameless Self-Promotion Tips

contributor-community@yahoo-inc.com (Graham Brown) — Tue, 09 Mar 2010 13:23:36 EDT

"Shameless" self-promotion isn't always a bad thing. When you infuse it with creativity and originality, when you present a potential customer with something that gets people talking, you've got the power to attract business like never before.

Contributor: Graham Brown
Published: Mar 09, 2010

How to Build Customer Loyalty

contributor-community@yahoo-inc.com (Emily of PaymentMax) — Mon, 02 Aug 2010 15:18:19 EDT

How to build customer loyalty by nurturing existing relationships.

Contributor: Emily of PaymentMax
Published: Aug 02, 2010

Business Beat: Tap Into the Senior Market

contributor-community@yahoo-inc.com (Kim Remesch) — Thu, 18 Mar 2010 13:46:45 EDT

Seniors have the disposable income many entrepreneurs fail to tap. Look at the senior market to find which services are being missed. Then sell it.

Contributor: Kim Remesch
Published: Mar 18, 2010

Social Network Marketing Do's, Don'ts

contributor-community@yahoo-inc.com (Douglas Mefford) — Mon, 22 Feb 2010 12:23:31 EDT

Social Networking Sites can provide great customer research and brand recognition opportunities for businesses when utilized correctly. They can also be a public relations nightmare if used incorrectly.

Contributor: Douglas Mefford
Published: Feb 22, 2010

Blog Promotion Methods

contributor-community@yahoo-inc.com (Gini Dietrich) — Mon, 12 Apr 2010 15:17:22 EDT

There's an intelligent method to promoting and publicizing your blog posts as soon as you hit "publish." A social media and PR expert shows how.

Contributor: Gini Dietrich
Published: Apr 12, 2010

Networking Event Tips

contributor-community@yahoo-inc.com (Shawna Straub) — Thu, 25 Mar 2010 15:29:37 EDT

Use networking events to help you grow your business network.

Contributor: Shawna Straub
Published: Mar 25, 2010

Get Comfortable with Cold Calling

contributor-community@yahoo-inc.com (C. Jeanne Heida) — Sat, 17 Apr 2010 12:07:09 EDT

Four simple tips that all door-to-door salesmen should know.

Contributor: C. Jeanne Heida
Published: Apr 17, 2010

Make a Brochure for Your Business

contributor-community@yahoo-inc.com (Diane Dilov-Schultheis) — Sat, 06 Jun 2009 13:00:03 EDT

Follow step-by-step instructions to learn how to make a brochure for your business.

Contributor: Diane Dilov-Schultheis
Published: Jun 06, 2009

Multi-Level Marketing: A Guide

contributor-community@yahoo-inc.com (Bill Stanley, the Money Coach) — Wed, 26 May 2010 14:18:47 EDT

Multilevel Marketing comes with a lot hype, but with the right product or service, a competent and motivated person can be successful. Don't, however, expect to get rich quick without much effort.

Contributor: Bill Stanley, the Money Coach
Published: May 26, 2010

Perils of Video Game Trailers

contributor-community@yahoo-inc.com (David Fuchs) — Fri, 27 May 2011 11:36:04 EDT

As video games have become hugely popular and lucrative entertainment properties, the amount spent marketing them has skyrocketed. What appears in video game trailers, however, can often be controversial when selling the game.

Contributor: David Fuchs
Published: May 27, 2011

Business Benefits of Facebook

contributor-community@yahoo-inc.com (Delwilliams) — Thu, 16 Apr 2009 17:28:05 EDT

Read this tutorial to find out how to set up your own fan page on Facebook for your business. By doing following the steps, you open yourself up to reaching up to 200 million active users.

Contributor: Delwilliams
Published: Apr 16, 2009

Elevator Pitch Is Essential to Starting a Business, Growing a Brand

contributor-community@yahoo-inc.com (Heidi Krupp) — Tue, 29 Jun 2010 10:58:21 EDT

Consolidating your vision into a concise declaration is a critical first step. Whether you're selling a product, a service or yourself, perfecting your elevator pitch and delivering it can mean the difference between getting what you seek -- or not.

Contributor: Heidi Krupp
Published: Jun 29, 2010

Crisis: Negative Web Comments

contributor-community@yahoo-inc.com (Gini Dietrich) — Wed, 03 Feb 2010 09:04:07 EDT

Everyone is fearful of joining the social networks...what if someone says something bad about me online? This article gives you three easy steps for handling negative comments.

Contributor: Gini Dietrich
Published: Feb 03, 2010

4 Emotions to Include in Your Advertising to Induce Buyers to Buy

contributor-community@yahoo-inc.com (Kirby Rooks) — Mon, 19 Jul 2010 16:51:10 EDT

People buy products emotionally. They may use logic to justify their extravagance but it is always triggered by emotions which stir them to action.

Contributor: Kirby Rooks
Published: Jul 19, 2010

How to Market Your Moving Business

contributor-community@yahoo-inc.com (Regina Quentin) — Wed, 03 Mar 2010 17:39:20 EDT

More and more people are finding it hard to justify hiring a moving company to help them relocate. These unique marketing methods will help you combat the decline in business by differentiating your services and advertising.

Contributor: Regina Quentin
Published: Mar 03, 2010

How to Handle a Mad Customer: Three Tips to Deal with an Unhappy Customer

contributor-community@yahoo-inc.com (Laine Broxton, MBA-HRM) — Thu, 12 Aug 2010 12:25:01 EDT

Simple, step by step instructions on how to deal with a mad customer. So you've made a customer very unhappy; it happens. Now, you must act quickly to keep his business.

Contributor: Laine Broxton, MBA-HRM
Published: Aug 12, 2010

It's Time to Be Rid of the Billable Hour

contributor-community@yahoo-inc.com (Gini Dietrich) — Tue, 18 May 2010 15:58:20 EDT

In our business, no matter if you're doing traditional PR or digital communication, you are selling time. And, people who don't bill their time don't understand everything that goes into what we do...mostly because it's not tangible.

Contributor: Gini Dietrich
Published: May 18, 2010

Using Customer Testimonials in the Digital Age

contributor-community@yahoo-inc.com (Graham Brown) — Wed, 07 Jul 2010 14:58:12 EDT

Customer testimonials have always been a powerful marketing tool, but the digital age has increased their value and breadth. Take advantage of every good word and start turning your customers into your spokespeople.

Contributor: Graham Brown
Published: Jul 07, 2010

Build Your Twitter Business Kingdom

contributor-community@yahoo-inc.com (Monica Bullock) — Tue, 13 Apr 2010 10:12:21 EDT

Social networking sites like Twitter allow businesses to tap into a large potential customer pool.

Contributor: Monica Bullock
Published: Apr 13, 2010

Seasonal Business Profitability

contributor-community@yahoo-inc.com (Emily of PaymentMax) — Thu, 17 Jun 2010 19:20:26 EDT

An overview of how seasonal businesses can increase profitability by using their down time to market and increase customers.

Contributor: Emily of PaymentMax
Published: Jun 17, 2010

Negative Advertising: Why it Works

contributor-community@yahoo-inc.com (John Campbell) — Thu, 12 Aug 2010 15:07:15 EDT

We all say we hate negative advertising yet it is constantly used in politics and frequently used elsewhere. Why is it used? Because it works.

Contributor: John Campbell
Published: Aug 12, 2010

Critical Dimensions of Marketing

contributor-community@yahoo-inc.com (Carl Marx) — Wed, 14 Jul 2010 13:37:02 EDT

The article contains explanations on the definition of marketing as well as a discussion of the functions of marketing that includes Marketing Research, Strategic Marketing and Operational Marketing.

Contributor: Carl Marx
Published: Jul 14, 2010