<![CDATA[Stephanie Fierman - Yahoo! Voices]]> en-us Copyright 2012 voices.yahoo.com http://blogs.law.harvard.edu/tech/rss Sun, 12 Feb 2012 13:45:52 EDT http://l.yimg.com/ck/siteimg/PP-voices.jpg http://voices.yahoo.com/ Voices <![CDATA[Stephanie Fierman Takes Marketing Lessons from Santa]]> Santa. The man, the myth, the legend. But is he also the greatest marketer - the finest brand builder - ever?

Contributor: Stephanie Fierman
Published: Dec 27, 2009

]]> http://voices.yahoo.com/stephanie-fierman-takes-marketing-lessons-5155493.html <![CDATA[Twitter Opens the Floodgates... But to What?]]> Twitter will bring a landslide of useless information in if you let it. It's up to you to find the value that's there.

Contributor: Stephanie Fierman
Published: Apr 29, 2009

]]> http://voices.yahoo.com/twitter-opens-floodgates-but-3222035.html <![CDATA[Stephanie Fierman on the Perils of Perceived Value]]> Brands built on desire - with prices to match - need to reassess and ensure that they deliver real value significant enough to survive an economic downturn.

Contributor: Stephanie Fierman
Published: Feb 08, 2009

]]> http://voices.yahoo.com/stephanie-fierman-perils-2630887.html <![CDATA[Stephanie Fierman Hopes that Michael Phelps Doesn't Sink]]> Michael Phelps has been caught smoking marijuana. Does that make him a bad person... or just a bad business risk?

Contributor: Stephanie Fierman
Published: Feb 08, 2009

]]> http://voices.yahoo.com/stephanie-fierman-hopes-michael-2630861.html <![CDATA[Please Stop Showing Me the Same Ad]]> More and more consumers are "time-shifting" - that is, watching their favorite TV shows on their computers, at a time that is more convenient. So why aren't networks and advertisers taking full advantage?

Contributor: Stephanie Fierman
Published: Jan 17, 2009

]]> http://voices.yahoo.com/please-stop-showing-me-same-ad-2522772.html <![CDATA[Stephanie Fierman Likes Plastic Gucci Sunglasses - and is OK with That]]> Rob Walker, author of the book "Buying In" and the New York Times Magazine's feature "Consumed," subscribes to the idea that marketing is dastardly and that consumers are stupid drones. I beg to differ.

Contributor: Stephanie Fierman
Published: Jan 17, 2009

]]> http://voices.yahoo.com/stephanie-fierman-likes-plastic-gucci-2522756.html <![CDATA[Stephanie Fierman Slips into Abercrombie & Fitch]]> Abercrombie & Fitch has mastered the art of selling style and sex to teenagers everywhere. It's also one of the only retailers that did not discount its merchandise for Holiday 2008. What is that telling us?

Contributor: Stephanie Fierman
Published: Jan 17, 2009

]]> http://voices.yahoo.com/stephanie-fierman-slips-into-abercrombie-2522740.html <![CDATA[Stephanie Fierman Prefers Tylenol]]> Johnson & Johnson's reaction to the poisoned Tylenol scare of 1982 set the bar for crisis management going forward. Unfortunately, some companies continue to ignore the lessons learned decades ago.

Contributor: Stephanie Fierman
Published: Jan 17, 2009

]]> http://voices.yahoo.com/stephanie-fierman-prefers-tylenol-2522726.html <![CDATA[Why Do Businesses Not Understand Women? Part 2]]> Women make up approximately half of the population in America. Women work in companies. Women work in stores. Women control over 80% of the average household's expenditures. So why do businesses still not get it?

Contributor: Stephanie Fierman
Published: Jan 17, 2009

]]> http://voices.yahoo.com/why-businesses-not-understand-women-2522704.html <![CDATA[Why Do Businesses Not Understand Women? Part 1]]> Women reflect approximately have of the population in America. Lots of women work for companies. They work in stores. They control over 80% of the average household's expenditures. So why do businesses still not get it?

Contributor: Stephanie Fierman
Published: Jan 17, 2009

]]> http://voices.yahoo.com/why-businesses-not-understand-women-2522696.html <![CDATA[On the Importance of Optics]]> Like individuals, companies must consider how an action might appear to its key audiences before making a decision to move ahead. Those who don't pay high penalties

Contributor: Stephanie Fierman
Published: Jan 17, 2009

]]> http://voices.yahoo.com/on-importance-optics-2522680.html <![CDATA[Chuck E. Cheese is Playing with Fire]]> Chuck E. Cheese is having huge problems inside its restaurants with security and safety. So far the chain has stuck its head in the sand. Hopefully the comnpany will take corrective action before a tragedy occurs.

Contributor: Stephanie Fierman
Published: Jan 17, 2009

]]> http://voices.yahoo.com/chuck-e-cheese-playing-fire-2522660.html <![CDATA[Stephanie Fierman on Women and Financial Services]]> Financial services marketing to women has changed very little over the last 15 years. It's time to turn that on its head.

Contributor: Stephanie Fierman
Published: Jan 25, 2008

]]> http://voices.yahoo.com/stephanie-fierman-women-financial-844351.html <![CDATA[Stephanie Fierman is Tappening: Are You?]]> Two marketing execs have started an initiative called "Tappening" (www.tappening.com) to get people to drink tap instead of bottled water.

Contributor: Stephanie Fierman
Published: Jan 25, 2008

]]> http://voices.yahoo.com/stephanie-fierman-tappening-843955.html <![CDATA[Whyville: An Educational Hit with Kids]]> Whyville (www.whyville.net) is a virtual world that focuses on offering kids 8-15 years old positive, fun and educational experiences.

Contributor: Stephanie Fierman
Published: Nov 01, 2007

]]> http://voices.yahoo.com/whyville-educational-hit-kids-628788.html <![CDATA[The Saturday Wall Street Journal: Funniest Business Read Around]]> The Saturday Wall Street Journal seems to be where Dow Jones lets out all the kooky stories it couldn't publish during the week. It makes the newspaper a fun read.

Contributor: Stephanie Fierman
Published: Oct 15, 2007

]]> http://voices.yahoo.com/the-saturday-wall-street-journal-funniest-591226.html <![CDATA[Virgin America Breaks into the U.S Market]]> The Virgin brand behemoth has never really made it with consumers in the U.S.: could Richard Branson's new airline change that?

Contributor: Stephanie Fierman
Published: Oct 09, 2007

]]> http://voices.yahoo.com/virgin-america-breaks-into-us-market-582632.html <![CDATA[Email Targeting: Stephanie Fierman on ClickZ]]> Deliver content, advertising and offers customized to different customer segments to maximize results

Contributor: Stephanie Fierman
Published: Oct 07, 2007

]]> http://voices.yahoo.com/email-targeting-stephanie-fierman-573032.html <![CDATA[What Does the Success of "High School Musical" Mean About Our Kids?]]> If Disney's High School Musical franchise is an indication of a more positive generation to come, what types of products and services could capitalize on this phenomenon?

Contributor: Stephanie Fierman
Published: Oct 07, 2007

]]> http://voices.yahoo.com/what-does-success-high-school-581570.html <![CDATA[Mattel and Crisis Management]]> Mattel is missing an opportunity to tell its story and keep its key audiences informed about the voluntary toy recall situation by not using its own website.

Contributor: Stephanie Fierman
Published: Oct 02, 2007

]]> http://voices.yahoo.com/mattel-crisis-management-573094.html