Kelly Truelove - Yahoo! Voices

Is Mystery Shopping a Real Job?

contributor-community@yahoo-inc.com (Kelly Truelove) — Sun, 17 Apr 2011 17:42:45 EDT

Integrity Consultants CEO Kelly Truelove addresses the question, "Is Mystery Shopping a Real Job?"

Contributor: Kelly Truelove
Published: Apr 17, 2011

Mystery Shopping

contributor-community@yahoo-inc.com (Kelly Truelove) — Tue, 18 May 2010 09:39:16 EDT

It is very difficult to know where to begin when deciding to mystery shop. Due to the prevalence of scams and illegitimate "opportunities," finding the right place to start can be very confusing.

Contributor: Kelly Truelove
Published: May 18, 2010

Market Research in the Hospitality Industry:

contributor-community@yahoo-inc.com (Kelly Truelove) — Wed, 02 Sep 2009 16:49:15 EDT

This article explains why Mystery Shoppers are considered to be the best form of feedback, detailing the process of a typical evaluation and focusing on the role of the Mystery Shopper and the industrial benefits to utilizing this form of Market Research.

Contributor: Kelly Truelove
Published: Sep 02, 2009

Redefining Retail Marketing Support Services

contributor-community@yahoo-inc.com (Kelly Truelove) — Tue, 11 Aug 2009 10:17:10 EDT

Retex and SampleSecure, winner of the 2009 Fast Pitch Best New Technology Award, are literally redefining the way that retailers purchase Mystery Shopping, Merchandising, and Demo/Event services while saving retailers 5% or more per event.

Contributor: Kelly Truelove
Published: Aug 11, 2009