Rupert Murdoch Taking News Corp Green

In what appears to be a reversal of epic proportions, News Corporation is going green. That includes the Fox News Network. Murdoch not only wants to green his corporation, but rally his readers and viewers around the green battle flag.

As reported by Amanda Griscom Little on Grist, (www.grist.com), Murdoch's goals are impressive, a ten percent reduction of News Corp's carbon foot print by 2012. If his plan to green his audience is effective, the impact could be ten thousand times larger.

Murdoch's climate change message to employees is, "Make it dramatic, make it vivid and even sometimes make it fun. We want to inspire people to change their behavior."

Murdoch's move to the green side may be the best single positive step towards energy independence made to date. Making the world public aware of real options that are viable and profitable is sure to spur growth in green energy options.

While this may shock the left wing News Corp. haters, Murdoch's timing could not be better. The energy independent portion of the global warming solution is not only viable but also profitable. Green Fuel Technologies' algae CO2 filter technology has been implemented at the Arizona Public Service's Red Hawk power plant. The over 1000 Mega Watt plant uses exhaust gases to grow algae which in turn is used to produce bio-fuels. Using the algae biomass instead of food crops for bio-fuel production will greatly reduce the inflation in food prices already being felt from minimal US bio-fuel production.

Alternate energy options like wind power are part of the News Corp. strategy. By buying carbon credits from wind power generation farms in India, News Corp will reduce its carbon foot print to neutral by 2010 while generating a public relations dream. With the financial resources available to Murdoch, investment in promising and profitable green energy projects is likely. The message that News Corp will send its worldwide readers and viewers is destine to increase green related sales.

Wind power generation is becoming a profitable side crop for many farmers. News Corp's involvement in wind power's growing popularity may even sway certain democratic senators to find the wind turbines more aesthetically pleasing. With the potential profits of alternate energy options, some politicians may reach into their own wallets to finance a wind farm or two.

So the green community may need to prepare for stirring debates on Fuel Cell Vehicles versus bio-fuels between Sean Hannity and Allen Colmes in the future. Don't be surprised if Bill O'Reilly is spotted shopping for a hydrogen fuel cell SUV in the near future.

To view the News Corop press release visit http://www.newscorp.com/energy