Salesgenie.com's 2007 Super Bowl Mid-life Crisis
This ad has all the cliché's of a mid-life crisis: Flashy red sports car, young blond begging to go out with mid-life guy, grateful boss telling mid-life guy how great he is, younger guys insanely jealous of mid-life guy. It has all the charm of a Saturday Night Live commercial skit! I kept waiting for the punch line, or at least for Tina Fey to come walking into the office and put that cocky mid-life guy in his place with some witty comments.
I'm not sure where SalesGenie.com came from, or how long they've been in business, or if they'll even be around next year to try for a better ad, and frankly, I don't care.
SalesGenie.com was just one more disappointing ad that was aired during the Super Bowl. It lacked creativity, imagination, and style. It took no risks. It seemed as if this possible internet start-up spent almost all it's money on buying the slot and had none left over to create their ad.
Is it really worth it to get your name out there if your advertisement is so cheesy and clichéd that it leaves a bad impression of your company? Some say that bad publicity is worse than no publicity and if that's the case, SalesGenie.com will probably be just fine.
Another bright spot for SalesGenie.com is that many of the Super Bowl viewer's perceptions could have already have been impaired by "one-too-many" at the point when this ad aired, thus making it seem better than it really was.
Finally, statistics are on SalesGenie.com's side. There's a reason ad time costs so much during the Super Bowl: it's got a huge audience and the investment regularly pays off. Monday after the Super Bowl, when hundreds of thousands of sales people go back to their jobs where they struggle to earn their commission, SalesGenie.com will be the ad they think of as they dream of a read sports car, a young blond, and being the envy of those around them.
Published by Afton Nelson
I think with my right brain most of the time and have enjoyed writing ever since I learned about the 5 paragraph essay in 6th grade. I studied advertising in college & interned in New York City hoping to ge... View profile
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- SalesGenie.com was just one more disappointing ad that was aired during the Super Bowl.
- Some say that bad publicity is worse than no publicity and if that's the case, SalesGenie.com will probably be just fine.
4 Comments
Post a CommentI don't know. They provide sales leads for online business owners. Seems like the message fit the demographic.
Your review is right on target! I thought the same thing while watching it, cheesy. I also wonder if they spent their entire marketing budget for the year on that spot and would be interesting to see the ROI of the ad.
Another great review! Definitely too many cliches and you walk away having no idea what salesgenie.com really is all about (and maybe it's the skeptic in me or perhaps the lack of testosterone, but I just don't see myself logging in to check it out based on the cliches in the commercial)
Great review! I think this ad was pretty cliched too, but it seems to appeal to men. Men want the red car, the young, blonde woman and the idol worship. Sad, but true.