Santa Meets His PR Agent
Will Santa Give Away Naming Rights?
Let me get to the point here. We are the leading PR firm in the world and we have clients eager to work with you. For instance we handle the North Face account - winter jackets, winter gear. Heard of them? Well they want naming rights...
Naming rights? Think football stadiums here. Football stadiums are not named after people anymore - they are named after companies. You know like The University of Phoenix Stadium in Arizona. Companies pay big bucks to acquire naming rights.
Are we on the same page here? Still with me? Good. The North Face account wants to rename the North Pole - The North Face Pole - and every time someone publishes a story or produces a movie about Christmas, it will be "And up at the North Face Pole, Santa is .."
See that way North Face gets their name in front of lots of people.
What do you get?
Good God - man where have you been? Don't you get cable up there at the North Face Pole. You get money. Companies pay millions for naming rights.
What's that?
Can they pay you in reindeer food instead. Hmm, a bit off-beat, but I think we can work with that.
About your sleigh. We are talking speed here man. It is amazing how you can fly around the world in one night. The boys in accounting figured that you do 650 miles per second, 3000 times faster than thespeed of light.
What? I agree the boys in accounting have too much time on their hands. But think speed and we think NASCAR and I know the president of NASCAR - we are good friends. I put in a good word for you and he will be anxious to sponsor your sleigh. Imagine your sleigh with racing stripes
You will think about it?
Well that's about all we can ask at this point. But before you go, let me mention some other money making PR opportunities. We can sign you up as an efficiency consultant. Come on - millions of toys delivered in one night. I can see Fed -Ex and UPS competing for your services. We will write a few articles in the trade pubs establishing you as an efficiency expert and they will be knocking down your door.
Knocking down your door?
Oh don't worry, that is just a saying. They won't really knock down your door. That's right, that might upset Mrs. Claus.Hey - can you bring the wife next time you fly in ? We can do lunch.. We'd like her as a client too. Got some great ideas about a cooking show, maybe a cookbook ....
Published by Philip Theibert
Philip Theibert is available for writing jobs and can be found at www.writingcoachnow.com. His latest book, The Most Creative, Escape the Ordinary, Excel at Public Speaking Ever , will be out in Fall 2012.... View profile
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