Save Your World Touts Environmentally Safe Gift Bags

On Tuesday, the Save Your World company, a self-styled "green" company founded by family and friends in 2006, announced that it has put together three new holiday gift bags starting at just $19.99 that will not only nourish the body and the soul, but save the destruction of the South American rain forests.

Save Your World's trademarked motto is "One Product = One Acre of Rainforest Saved for One Year". Its business uses a unique and innovative leasing program, one of the first of its kind by which it helps pay the annual royalties and fees required to maintain an agreement with the Guyana Forestry Commission to protect the rainforest in its pristine state.

Save Your World claims to have already helped protect 120,000 acres of Guyana rainforest from destruction by farmers and others for one year.

Rainforests are estimated to contain nearly 50% the planet's 5 to 10 million plant and animal species, and are thought to harbor at least 70% over more than 2000 of the plants identified as having anti-cancer characteristics by the U.S. National Cancer Institute.

Depending on which one of the three new "green" gift bags one buys, one can protect anywhere from 5 to 12 acres of rainforest for one year with each purchase.

"In today's eco-friendly market, why not give a gift that soothes holiday stress and protects the environment for future generations," says Scott Cecil, President of Save Your World.

This writer has previously taken part in "green capitalism". I have been a buyer of a yerba mate product that is native to a South American Parana rainforest. The forest gets protected by those with the vested capital interest in the yerba mate, and the United States-based company gets to sell a health-enhancing product that helps to grow the wealth of the native South American farmers who harvest and process the yerba mate.

Alex Pryor and David Karr, the founders of the Guayaki company that distributes the mate, say that they have now learned that money does, in fact, grow on trees.

Yerba mate is a tea-like beverage made from the leaves of the yerba mate tree, with more caffeine than tea (but still less than coffee). Although it can taste like grass if sweetener is not added, with sweetener it's very tasty-in fact, it is the national hot-and-caffeinated beverage of choice in several South American nations including Brazil and Argentina, where they sip it through a silver straw.

The South American natives have known about mate for centuries. They call it the "drink of the gods". In addition to all that caffeine, the beverage contains 15 amino acids and 24 vitamins and minerals.

The Guayaki company calls its business model "market-driven restoration". The company claims that every two daily servings of yerba mate consumed protects one acre of the rainforest for one year.

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