Saving Money with the Website, "I Heart Publix"

After writing a recent article titled, "How To Save Money At Publix Supermarkets", it was brought to this writer's attention that Michelle over at the website "I Heart Publix" was simply delighted that her website was featured. Upon learning that, this writer decided to delve deeper into I Heart Publix to see why this website focusing on saving Publix customers money is so popular and user friendly. There are literally hundreds, if not thousands, of money-saving websites on the Internet. The competition is tough, and operating a personal website that gains the respect and patronage of so many savvy money-saving women (and some men) is indeed a feat in itself. So, what makes I Heart Publix stand out among the competition?

It's Personal

On her 'About" page, the webmaster is known simply as 'Michelle", a stay-at-home mom to "two very busy boys". She says Publix is a great place to shop and has the desire to help others save money at Publix with her money saving tips, coupon match-ups, BOGO (buy one get one) shopping tips, and heads' up on in-store flyers that can save folks a bundle at Publix. She seems to have a real passion for what she does, and it shows through the dedication Michelle displays by posting very frequently -- sometimes several times per day, so no one misses a money-saving moment at Publix stores.

It's Visually Pleasant and Easily Navigable

Beginning with the clever tag line, "Where saving you money is my pleasure", Michelle plays on Publix' popular advertising campaign of 'Publix, where shopping is a pleasure." Below the heading, you'll find several well-defined and easy to navigate categories ranging from Publix store info, Publix Weekly ad information, coupon information, and a very easy to navigate coupon database. There, users can easily find both printable coupons and information on what specific coupons are in their Sunday paper that complement Publix' weekly ads.

It's Informative

One very important aspect of I Heart Publix that helps to separate it from other money-saving websites is that it's chock-full of information. People like to be informed and to make educated purchases and decisions, and with the Q&A, you will find everything you ever wanted to know about Publix shopping and more. In addition, Michelle often has whole blog posts dedicated to nothing more than answering readers' questions about saving money with coupons, saving money with BOGO, and Publix shopping in general. She regularly goes in detail and adds personal experience along with fact-based answers to ensure her readers have the correct information to make informed buying decisions.

It's Interactive

There are a couple of features that make I Heart Publix an interactive experience for those who visit. One, is the coupon database mentioned earlier. There, users can search for available coupons based on brand name, description, and where the coupon was originally released. It allows users to see how to print or what circular to find a particular coupon, along with the expiration date. In addition to that, there is also a discussion forum which allows patrons of Publix and visitors of I Heart Publix to join together to discuss sales, coupons, upcoming Publix promotions, deal alerts, swap coupons and share tips.

Another aspect of this website that adds to it's charm is the fact that Michelle has an entire section dedicated to sharing other money-saving websites with her readers. She clearly seems dedicated to helping people save money and make the most of their shopping experience, and for that, I will continue to choose I Heart Publix over some of the other money-saving websites on the Internet.

To learn more, visit: I Heart Publix

Note: This is an independent article and is the sole creation of the author. I Heart Publix, 'Michelle' at I Heart Publix, or Publix Supermarkets are in no way affiliated with the author. The Author has received no compensation of monies or otherwise from neither Publix, I Heart Publix, or 'Michelle' at I Heart Publix. The opinions expressed belong to the author.