Search Engine Optimized Copywriting Vital to Business Marketing

As more publications make the transition from print to online production, it is important that business professionals understand how that change affects their marketing and public relations efforts. Once it was enough to have your articles read by subscribers of the local newspaper. Today, however, articles need to be written and optimized so that they don't get lost in the vast wasteland that is the Internet.

Search Engine Optimized, or "SEO," copywriting is a method of creating media content geared towards driving people to a particular website, article or other online material. Creating optimized content requires a multitude of skills including researching and writing.

Understanding the content you are writing about requires research and often personal interviews with the individuals involved in the story. Making use of the information is accomplished by crafting it into lively, intelligent writing.

And while skilled research and writing is necessary, in order to bring customers the result they are looking for you need more. Productive SEO copywriting also requires a well founded knowledge in the backend workings of the Internet and search engine technology.

Many SEO writers are obsessed with keyword density and sometimes ignore an equally important aspect of the job - substance. In SEO marketing, substance is everything. You can lead people to the content with keywords but if there isn't enough substance, they won't stay to read your material.

Many amateur SEO copywriters try to find the "trick" to creating result-producing content, but there really isn't one. A well written article about an interesting subject with properly used keywords and phrases will yield far better results than applying some shortcut you saw on a website somewhere. Business professionals who are in the market for a good SEO writer need to understand that the market is flooded with "experts" and need to be cautious.

A good SEO writer with technical, business, public relations and publication experience is hard to find and rarely comes cheap. Surfing the web, you are likely to discover a pretty broad range of pricing for SEO copywriting, from $10 on up. As with anything else, you get what you pay for.

Remember that being a good writer is only part of the equation and you are paying for experience and professionalism as well. Ask some questions of your SEO writer before signing that contract.

Has the writer ever done any web development? Does he or she have computer or other IT experience? Where have they been published before and how often? Do they have client recommendations and testimonials to offer as references?

At GLD Enterprises Commercial Writing, every business article or media release I write is optimized for web publication. Releasing material only to local news outlets is simply not economical for my clients, nor is it in their best interest. I also encourage clients to post each and every article we do for them on their website under a "press" or "news" page. The more often the article appears in different locations online, the more often it will be scanned by search engines.

Finally, be careful when hiring former journalists or public relations professionals who have never worked as a commercial business writer. They may be fine writers, but often lack the technical and business knowledge to develop content that is optimized for the web.

For more information on SEO Business Copywriting, contact GLD Enterprises Commercial Writing by calling (937) 902-4857 or visit www.theconciergecopywriter.com.