Secrets of Search Engine Optimization

Everyone wit a web site wants to be ranked #1 by the major search engines. But, with the constant tweaking of the search criteria, how can you avoid being eaten by the competition?

The answer is to diversify your SEO efforts, or employ what I like to call Gorilla SEO. There are 4 basic steps I try to keep in mind whenever I am promoting my web sites

Step 1, Cater to the search engines, I don't mean load up your pages with redundant keywords until no one can make heads or tails out of it. I mean find the keywords that are similar to the main word but slightly different. If "vitamin" is your key word, try words like nutrition, or supplements to build on. They may be less competitive, and until you build your traffic up, you may want to concentrate on where the competition is not. This is catering to the search engines, they have a need to put results in the lesser categories.

Step 2, Keep the big picture in mind. When developing your traffic building strategy, keep keyword optimization in mind. Do your keyword research first, then build your other strategies around the openings.

Step 3, Always add content to your site. This is easy if you have a blog, but even if you have a traditional site, you can always add content by adding pages or new products. Many web sites now have blogs associated with them for just this reason. The benefit is that it keeps the web crawlers coming back to update what you have done.

Step 4, develop a link building strategy. In order to increase your ranking in the search engines you will need to develop links to your site. there are any number of ways to do this. Some cost money like paid links, the benefit of which is questionable. A little known and often overlooked way to generate links to your site is to place relevant comments on public content. Articles (such as this one), blogs, forums are all excellent places to comment and build links to your site. it isn't the easiest way to get links but it is effective.

Set a goal for your self to comment at one place per day. It will get easier to do the more you do it and the links will start to add up.

Remember to keep you overall strategy in mind, narrow your focus, search for the back door keywords, and you will be a master of gorilla SEO, the predator, not the prey.

Secrets of Search Engine Optimization