Self-Publishing: 15 Tips for Selling Your Self-Published Book

Lisa Mason
Self-publishing has never been as easy as it is today. With that being said, selling your self-published book is not always as easy as many make it out to be. However, it can be done and when you learn how to do it correctly, you are giving yourself the best chance to succeed.

Here are 15 tips for selling your self-published book:

1. Make it available-If you want your book to sell, the number one tip is to make it available. While it might sound obvious, many self published authors forget this important step. They write the book but they don't make it easy for buyers to find.

2. Make it interesting- You need to make sure your book sounds interesting enough that someone would want to buy it. It may be very interesting but if your promotion for it doesn't display that, you won't get far.

3. Offer in different formats- This is especially true in today's world. When you have different formats available, you will make more sales. People want it now and they want it in the format they choose that is easiest for them.

4. Promote locally-Don't forget that there are many opportunities for you to promote locally as well as on the Internet.

5. Research book distributors online-This will help you find interested distributors and market to them.

6. Sell copies to independent bookstores- This is a great way to get your book out there and noticed.

7. Offer a free book-signing when stores buy your book

8. Offer to do a book signing at the local library

9. Sell your book to stores and shops on your subject matter/ niche

10. Sell it online through your website

11. Use article marketing to promote it online

12. Sell it in person at flea markets, swap meets and other locations

13. Offer bonuses with the book to increase value- this can be the final touch to make that buyer go from a "maybe" to a definite yes as they open their wallet or lay down that credit card to buy your book.

14. Use Squidoo lenses, blogs and other marketing techniques to get the word out

15. Offer an affiliate program- when you set up an affiliate program, you will have other people selling for you because they want to make a cut of the profits. This also increases your credibility and word of mouth advertising. It's worth the cut that the affiliate gets because these are sales that you would not have made without them anyway.

Now that you have these 15 tips for selling your self-published book, you are ready to go into it a more informed author with the tools and knowledge needed to sell your book. Get out there and get to selling!

Published by Lisa Mason - Featured Contributor in Technology and Lifestyle

Lisa's a Community Guide at Y!CN and has been writing professionally since 1998 with a specialty in Internet content. A youth coach with a passion for a variety of sports, her work has been published on Yaho...   View profile

6 Comments

Post a Comment
  • Oscar Crawford 9/17/2010

    You are so valuable to my career with your work and my writing children.

  • E Harmon 9/3/2010

    Love these tips. I am a librarian and have been asked about this before but I really don't have a clue. Thanks.

  • Dina Quirion 9/2/2010

    Page Love and a bunch of (((hugs))) too.... :o)

  • Oscar Crawford 8/31/2010

    Good directions. I have friends for which this will be helpful.

  • Cheri Majors, M.S. 8/30/2010

    Love these ideas Lisa! I'm just now getting my Master's Thesis published "A Case for Prayer in Public Schools", and I'm hoping my FB base will be my biggest market. Thanks for your help, do you personally do affiliate promoting programs?

  • Jeanne Baney 8/29/2010

    My book is a long way from being finished!

Displaying Comments

To comment, please sign in to your Yahoo! account, or sign up for a new account.