SEO Content Offshore Outsourcing

Many website owners these days are looking for website contentand marketing article content on the cheap and they get what they pay for when they hire offshorecontent writers.

Don't Underestimate the Intelligence of Your Site Visitors

The majority of offshore content writers from India or the Philippians have difficulty understanding the subtleties and nuances of the English language and American site visitors can easily tell when content has been written by someone in a foreign country. Even the "Queen's English" sounds different than "American speak," let alone someone trying to master English as a second language.

Offshore content writers may be able to get the SEO part right with the use of keyword search tools, but the actual writing for Americans is often amiss. How can a content writer living in a foreign country understand our American way of life, culture, economy, sensibilities or how we think and feel?

In order to write quality SEO contentfor American markets that appeals to American site visitors, writers must live, breathe and "speak American" on a daily basis. Most offshore content writers have never even stepped foot on American soil and all they can really do is "scrub, scrape and spin" content about American markets from other websites.

Even when offshore website content has been spell checked (or maybe not), it tends to be loaded with grammatical mishaps and obvious, non-local idioms and phrases. If SEO contentreads like a foreigner wrote it - say "au revoir" to your site visitors, who will quickly leave your site for the next.

In the end, what have you actually accomplished by cutting corners on your website content or marketing article content?

Quality Content vs Quantity

Some website owners believe that quantity is more important than quality and if they outsource their content offshore they can afford to push more content out the door and onto unsuspecting site visitors.

For them it's simply a "numbers game" and all they really care about is driving traffic to their website. However, if they have a high bounce-off rate due to poorly written content, the conversion rate of that traffic will be low.

Again, don't underestimate your site visitors' ability to see through the thin veneer of content on the cheap!

Think about it - have you ever actually been fooled by a credit card customer service representative who's actually at a call center in India? Most people know right away when they are speaking to a foreigner speaking English as a second language - no matter how much training they've had to sound "American."

Why would the written language be any different? Again, site visitors are a lot smarter than you think!

Cheap Doesn't Always Mean Good

The bottom line is that a website loses credibility when content is poorly written or when it's obvious the content was written by someone in a foreign country. Website owners are much better off paying a little more for QUALITY CONTENT vs quantity and sticking with experienced American-based SEO content writers.

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