Setting Up Your Google Adsense Account Part 2 - Additional Customizations

So you've learned how to set up your Google AdSense account, and now that you've been accepted, you've started to customize your website to get the maximum benefit from this advertising opportunity. However, if you truly want to make the most revenue that you can, you'll need to add some extras to your existing customization.

Besides the essential customizations like selecting the Ad type, Ad layout and colors, there are some other customizations that you can apply to your AdSense account. In fact, some of these can quite easily be treated as essential customizations based on the context of your website. For example, setting up filters is one such customization that is quite important. Let's take a look at what these additional customizations are:

Filters
Google allows you to set up custom ad filters for your website (note that this is in addition to the screening of ad content that Google does by default). By setting up filters you can block competitive Ads and other similar Ads that you don't want to display on your website. In fact, filters are a must if your website sells a product or a service, unless you want to promote your competitors through your website!

Alternate Ads
This is something that can help you in preventing under-utilization of the ad space on your website. Alternate Ads are the Ads that you would want to show up on your website in case sufficient content-relevant Ads are not available. If you don't specify Alternate Ads and if there are insufficient content-related Ads available, Google AdSense program will serve charitable Ads to your website (Ads which don't earn revenue for you). So unless you wish to be controlled by Google, it's wise to make sure you have your own Alternate Ads in place.

Reporting and performance tracking
You can even customize the reporting and performance tracking options for your AdSense account. One important tool in this regard is the use of channels to study the performance of AdSense Ads from various perspectives. However, you might decide to take this up later down the line, perhaps one month or so after setting up your AdSense account.